Marketing Automation Senior Associate

Plano, TX (On-site)

$86K/yr – $130K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end marketing automation programs using Marketo, including lead scoring and audience segmentation, while coordinating cross-functional efforts to optimize campaigns and ensure privacy compliance.

Lead strategy and execution of multi-channel campaigns
Document workflows and integrate with MarTech
Ensure governance and regulatory compliance

Job Description

Responsibilities

Build, execute, and optimize multi-channel marketing campaigns in Marketo.
Implement and document marketing automation workflows, including lead scoring and audience segmentation.
Ensure all activities comply with privacy regulations (CAN-SPAM, GDPR, etc.).
Collaborate with cross-functional teams and provide clear campaign documentation.
Analyze campaign performance and recommend improvements and innovations.
Support integration with other MarTech tools.

Requirements

Bachelor’s degree or equivalent experience.
3+ years in digital marketing automation (Marketo preferred; Marketing Cloud a plus).
Experience with Salesforce CRM and Stensul preferred.
Strong project management, analytical, and documentation skills.
Ability to work independently and maintain high standards of control and compliance.
Excellent communication and collaboration skills.

Preferred

Experience with Salesforce CRM and Stensul preferred

Benefits

comprehensive health care coverage
on-site health and wellness centers
a retirement savings plan
backup childcare
tuition reimbursement
mental health support
financial coaching and more.

Salaries

Posted range

$86K/yr – $130K/yr

Taken straight from the job posting.

Marketing Automation median pay in the United States

$95K/yr

Most pay falls between $78K and $120K. Based on 286 salaries.

See all Marketing Automation salaries See more Marketing Automation jobs

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Marketing Team

Median Tenure

7 years

Marketing Roles Posted (Last 30 Days)

Headcount Trend

Current headcount: ~102

Links

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