Senior Associate Marketing Automation Specialist | Retail Bank

Wilmington, DE (Hybrid)

$97K/yr – $110K/yrSenior Level2+ years expFull time

Posted 2 days ago

Job Summary

Own and optimize Salesforce Marketing Cloud driven multi‑channel campaigns and customer journeys, delivering personalized experiences from design through QA, monitoring, and iteration, in close collaboration with Marketing, Product, and engineering partners.

  • Lead campaign design, execution, and analytics across email, mobile, and social channels
  • Ensure data accuracy, QA, and delivery integrity while iterating journeys based on metrics

Job Description

Responsibilities

  • Partner with Marketing Strategy and Product leads to design, build, and optimize Salesforce Marketing Cloud (SFMC) multi-channel marketing campaigns and customer journeys (including email, display, direct mail, digital, SMS, and social channels) in a well-managed delivery process.
  • Bring expertise in personalization rules, dynamic email content, and advanced segmentation logic to deliver highly customized campaign experiences.
  • Perform comprehensive pre-deployment QA testing to ensure data accuracy, proper rendering, and error-free campaign execution prior to launch.
  • Help define platform metrics and analyze system health, monitoring daily automations, data flows, and overall customer journey performance to maintain delivery integrity.
  • Monitor and evaluate marketing campaign performance, translating audience analytics and campaign metrics into actionable recommendations for future journey iterations.
  • Collaborate with engineering and MarTech partners to enable new platform integrations, test new capabilities, and drive open technical issues to closure.
  • Gather campaign requirements and manage delivery following Scrum methodologies, documenting technical workflows and partnering with marketing end-users to ensure best practices are understood and leveraged as part of journey design.
  • This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location.

Requirements

  • Bachelor’s Degree or military experience
  • At least 2 years of experience with marketing automation & orchestration tools (Marketo, Eloqua, or Salesforce Marketing Cloud)

Preferred

  • 3+ years of experience with SQL and AmpScript
  • Experience with Salesforce Marketing Cloud including Email Studio, Journey Builder, Content Builder, Automation Studio, and Advertising Studio
  • Experience working with Agile methodologies
  • Experience working with cross-functional teams in a matrixed environment
  • Experience working with Risk Management teams
  • Salesforce Marketing Cloud Certification
Capital One logo

Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
67% recommend to a friend
80% CEO approval

Salaries

Posted range

$97K/yr – $110K/yr

Taken straight from the job posting.

Marketing Automation median pay in the United States

$95K/yr

Most pay falls between $78K and $120K. Based on 286 salaries.

See all Capital One salaries

Funding

Total Funding
$5.5B
Last Raise
$2.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.8B
  • Jan 2025
    Post IPO Debt • $1.8B
  • May 2023
    Post IPO Equity • $954M

Traffic Signals

Monthly Visitors
127.9M
Monthly Google Ads Budget
$12.3M
Traffic Source Mix
Search
16.9%
Direct
77.4%
Referral
3.7%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~81.6K