Senior Manager, Marketing Analytics

Responsibilities

• Leads end-to-end measurement and continuous optimization of marketing performance across digital, field, and partner channels to improve lead generation efficiency, maximize return on investment, reduce customer acquisition costs, and expand customer lifetime value within a highly regulated healthcare and pharmaceutical environment.
• Oversees cross-channel analytics strategy, integrating campaign, media, and pipeline performance data to create unified reporting that enables data-driven budget allocation, investment prioritization, and scalable growth initiatives aligned with enterprise revenue and patient engagement objectives.
• Establishes clear performance benchmarks, financial guardrails, and executive dashboards that connect marketing spend to attributable revenue, provider adoption, and patient outcomes, ensuring measurable accountability and transparent performance visibility for senior leadership and board stakeholders.
• Develops and continuously refines multi-touch attribution frameworks tailored to regulated healthcare marketing, accurately quantifying the contribution of digital, field, and referral channels while accounting for compliance constraints, long sales cycles, and complex provider decision journeys.
• Designs and executes structured incrementality experiments, including holdout testing and controlled trials, to isolate true marketing impact, validate channel effectiveness, and inform evidence-based budget shifts that maximize measurable business outcomes without compromising regulatory requirements.
• Builds predictive forecasting models that project demand generation, pipeline velocity, revenue growth, and lifetime value, enabling proactive planning, scenario analysis, and risk mitigation within dynamic pharmaceutical and provider-focused market conditions.
• Defines and advances the marketing data and analytics architecture by partnering with marketing technology and information technology teams to implement scalable, reliable data pipelines, governance standards, and reporting systems that support enterprise-grade decision-making.
• Leads integration of marketing automation platforms, customer relationship management systems, business intelligence tools, and data warehouses to ensure consistent measurement frameworks, clean data flows, and actionable insights across all stages of the customer lifecycle.
• Establishes rigorous data quality controls, compliance safeguards, and standardized definitions that ensure analytical integrity, audit readiness, and regulatory adherence across campaigns, reporting processes, and performance measurement initiatives.
• Translates complex analytical findings into concise, executive-ready narratives that clearly connect marketing performance to revenue growth, provider adoption, and patient engagement, enabling confident, strategic decision-making at the highest levels of the organization.

Requirements

• A minimum of 5 years of experience leading marketing analytics, performance measurement, or data-driven decision-making initiatives within complex, multi-channel marketing environments.
• Requires a bachelor’s degree or equivalent work experience in marketing analytics, data analytics, business, statistics, economics, information systems, or a related quantitative field.
• Strong strategic thinking, communication, and leadership skills with the ability to translate data into actionable insights, influence senior stakeholders, and mentor high-performing analytics professionals.
• Advanced technical proficiency in data analysis, visualization, experimentation, and data governance, with the ability to manage large datasets, design predictive models, and ensure compliance with healthcare data privacy requirements.

Benefits

• We offer comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage, paid time off, 401(k) matching, wellness perks, IV therapy, and compounded medications. Learn more: https://careers.empowerpharmacy.com/benefits/