Senior Manager Loyalty Promotions Marketing

Responsibilities

• Develops and executes the strategy, design and marketing of broad and targeted promotions spanning customer journey stages, member tiers and lifecycle segments.
• Contributes to cohesive lifecycle and promotional strategies that support member growth, incremental revenue, engagement, customer lifetime value and sustained pointable activity.
• Develops go-to-market strategies and channel plans for launch, sustainment and optimization of promotions, promotional experiences and new loyalty capabilities.
• Collaborates closely with cross-functional stakeholders to ensure integrated strategies, clear requirements and consistent marketing execution across global activations.
• Drives end-to-end promotional readiness, including business requirements, campaign workflows, audience validation, creative development, operational reviews, localization, testing, production deployment, monitoring and post-launch issue resolution.
• Leads promotional ecosystem planning across broad, targeted and behavior-changing offers, balancing member experience, audience overlap, channel capacity, regional needs and enterprise priorities.
• Applies knowledge of industry trends, emerging technologies and martech capabilities to increase speed to market, optimize campaign timing and improve member experience
• Oversees external agency relationships, including creative and consulting partners, from briefing and project planning through creative development, execution and optimization.
• Manages promotional working and incentive-liability budgets, including annual planning, deployment forecasting, monthly pacing, scenario investment recommendations based on incremental revenue, ROI, member impact and operational capacity.
• Manages key workstreams within the Loyalty Business Transformation and other special projects in partnership with the Director, representing the marketing point of view throughout planning, development, launch and sustainment.

Requirements

• Bachelor’s degree from an accredited college or university in Business Administration, Marketing, Hospitality Management, or related major.
• Five or more years of relevant professional experience in marketing or a related function, demonstrating progressive career growth and a pattern of strong performance.
• Experience developing and managing end-to-end marketing campaign strategies across digital, email, owned channels and other relevant customer touchpoints.
• Experience in loyalty marketing, lifecycle marketing, promotions & offer strategy

Preferred

• Prior experience developing broad and targeted promotions, member-exclusive offers, lifecycle journeys, enrollment / acquisition strategies and engagement or reactivation campaigns.
• Understanding of promotional economics, campaign measurement, audience segmentation, offer design, performance optimization and budget forecasting.
• Experience translating member insights, analytics and business objectives into clear marketing strategies, experience requirements and go-to-market plans.
• Experience partnering with creative agencies, marketing consulting firms, analytics teams, technology teams, operations partners and regional / continent stakeholders.
• Experience establishing governance, operating models and repeatable processes.
• Interest in emerging technology, martech capabilities, personalization and digital customer experience innovation.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
• Marriott Headquarters (HQ) supports a hybrid work environment that helps associates Be Connected. HQ based roles are generally hybrid and require regular in-office presence at the assigned location, including for candidates who live within commuting distance of HQ for a role listed as remote. Remote roles will be clearly identified in the job posting.