Responsibilities

• Lifecycle Marketing Strategy & Client Communications - Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients. - Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation. - Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices. - Leading regular reporting, campaign reviews, and performance discussions with clients. - Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing. CRM & Omnichannel Marketing - Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels. - Building scalable segmentation, personalization, and automation strategies. - Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more. - Supporting clients in expanding and optimizing their lifecycle marketing and automation programs. - Ensuring best practices in deliverability, compliance, consent management, and data governance. Testing, Optimization & Analytics - Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence. - Monitoring campaign performance and identifying optimization opportunities. - Creating recurring reports and presenting key insights and recommendations to clients. - Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue. - Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR. - Leveraging AI capabilities to streamline processes and develop new strategic ideas. Martech & CRM Expertise - Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we’re platform agnostic). - Partnering with analytics, engineering, paid media, and data teams to improve audience targeting, journey orchestration, and measurement.

Requirements

• 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc.
• Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey.
• Strong understanding of customer segmentation, personalization, retention, and loyalty strategies.
• Excellent verbal and written communication skills with a proactive mindset.
• Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth.
• Experience managing client relationships and presenting campaign performance and recommendations.
• Experience with web analytics (GA4, etc) and setting up UTM tracking.
• Ability to hit the ground running and pick up new skills.

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!