Responsibilities

• Own Sunday Riley’s email and SMS programs end-to-end, including campaign strategy, content calendar, copywriting and messaging direction, lifecycle flows, automations, segmentation, testing, build/QA process, deployment, and performance optimization
• Own audience growth and segmentation strategy across global email and SMS lists, including list-building initiatives, subscriber acquisition, consent capture, preference collection, skin concern capture, market-specific segmentation, and lifecycle-based audience development.
• Own and optimize list-growth and lead-capture experiences, including forms, quizzes, pop-ups, landing pages, skin concern capture, preference capture
• Ensure lead-capture experiences support clean data collection, compliant consent, strong conversion, skincare-relevant segmentation, market-specific list growth, and personalized post-capture lifecycle follow-up.
• Build skincare-specific customer segments quickly using available CRM data, quiz responses, purchase behavior, product affinity, engagement signals, AI-supported analysis, and regional market considerations.
• Develop skincare-specific and market-specific segmentation strategies based on skin type, skin concern, product interest, regimen behavior, purchase history, replenishment timing, loyalty status, engagement, lifecycle stage, region, market, and retention risk.
• Build targeted lifecycle journeys for key customer groups, including first-time customers, repeat purchasers, lapsed customers, loyalty members, routine builders, replenishment-ready customers, customers shopping by skin concern, and market-specific audience groups.
• Develop and optimize core lifecycle journeys, including welcome, post-purchase, replenishment, cross-sell, upsell, product education, win-back, browse abandonment, cart abandonment, and reactivation flows.
• Use tools such as Claude, ChatGPT, and other AI-supported platforms to gather insights, adapt internal content, accelerate campaign development, and improve the relevance and efficiency of email/SMS messaging.
• Use quiz data, site behavior, product affinity, customer feedback, purchase patterns, market behavior, and CX themes to personalize messaging, education, offers, and product recommendation.

Benefits

• What We Offer
  Volunteer Time Off, generous PTO, remote workplace, opportunity to travel, an entrepreneurial environment.