Nestle Operational Services Worldwide SA

Senior Manager Integrated Media & Search

New Jersey, USA (Hybrid)

$135K/yr – $184K/yrSenior Level10+ years expFull time

Posted 6 days ago

Job Summary

Own and lead the full-funnel paid media strategy across multiple channels, align investment with business outcomes, and drive cross-functional impact through SEO, CRM, and content collaboration.

Oversee planning, activation, budgeting, forecasting, and optimization for a brand portfolio
Coordinate with product, content, and compliance teams to ensure measurement, governance, and regulatory alignment

Job Description

Responsibilities

Lead full-funnel paid media strategy across paid search, paid social, programmatic, display, CTV/video, audio, native, retail media, and HCP endemic platforms
Develop differentiated media, audience, channel, and investment strategies for HCP (Health Care Professional) and consumer audiences based on business objectives and customer journeys
Own annual planning, campaign activation, budget allocation, forecasting, agency performance, and in-flight optimization across the brand portfolio
Connect paid media with CRM, social, influencer, eCommerce, Amazon, websites, sales enablement, launches, and event-based amplification
Lead enterprise SEO across technical, on-page, off-page, content, local, and platform optimization for professional and consumer digital experiences
Build the AI search and discovery roadmap, including AIO/GEO (AI Optimization & Generative Engine Optimization) strategy, structured data, schema, entity authority, answer-ready content, citation visibility, and LLM (Large Language Model) monitoring
Partner with Content, Medical, Brand, Digital Product, IT, and agencies to improve crawlability, relevance, authority, accuracy, compliance, and discoverability
Establish measurement frameworks using analytics, attribution, incrementality, MMM/MTA (Marketing Mix Modeling/ Multi-Touch Attribution), experimentation, and executive-ready reporting to connect investment with business outcomes
Lead audience, channel, bid, landing-page, and creative testing, including dynamic creative optimization and emerging AI-enabled media capabilities
Lead and develop team members; manage agencies, budgets, contracts, workflows, governance, brand safety, privacy, and MLR (Medical, Language, & Regulatory) requirements

Requirements

10+ years of progressive paid media, performance marketing, SEO, digital acquisition, or integrated marketing experience across complex brands or portfolios
Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field; advanced degree a plus
Demonstrated success leading paid media and search strategies for both HCP and consumer audiences
Direct experience with HCP audience strategy, professional media platforms, lead generation, compliance, and downstream conversion measurement
Experience leading teams and managing agencies, large budgets, contracts, forecasting, and cross-functional programs
Proven ability to translate data and market signals into investment decisions, optimization strategies, and measurable growth
Expertise across paid search, paid social, programmatic, CTV/video, retail media, and HCP digital channels
Deep knowledge of technical SEO, content optimization, structured data, schema, local search, and web analytics
Experience with AIO/GEO, AI search monitoring, LLM visibility, entity authority, and answer-engine optimization
Proficiency with platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, DSPs, GA4, Search Console, and enterprise SEO tools

Benefits

healthcare coverage and a broad range of other benefits
401k with company match

Salaries

Posted range

$135K/yr – $184K/yr

Taken straight from the job posting.

Integrated Marketing median pay in the United States

$125K/yr

Most pay falls between $96K and $175K. Based on 470 salaries.

See all Integrated Marketing salaries See more Integrated Marketing jobs

See all Nestle Operational Services Worldwide SA salaries

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