Senior Manager, Integrated Media & Search

Responsibilities

• Lead full-funnel paid media strategy across paid search, paid social, programmatic, display, CTV/video, audio, native, retail media, and HCP endemic platforms
• Develop differentiated media, audience, channel, and investment strategies for HCP (Health Care Professional) and consumer audiences based on business objectives and customer journeys
• Own annual planning, campaign activation, budget allocation, forecasting, agency performance, and in-flight optimization across the brand portfolio
• Connect paid media with CRM, social, influencer, eCommerce, Amazon, websites, sales enablement, launches, and event-based amplification
• Lead enterprise SEO across technical, on-page, off-page, content, local, and platform optimization for professional and consumer digital experiences
• Build the AI search and discovery roadmap, including AIO/GEO (AI Optimization & Generative Enging Optimization) strategy, structured data, schema, entity authority, answer-ready content, citation visibility, and LLM (Large Language Model) monitoring
• Partner with Content, Medical, Brand, Digital Product, IT, and agencies to improve crawlability, relevance, authority, accuracy, compliance, and discoverability
• Establish measurement frameworks using analytics, attribution, incrementality, MMM/MTA (Marketing Mix Modeling/ Multi-Touch Attribution), experimentation, and executive-ready reporting to connect investment with business outcomes
• Lead audience, channel, bid, landing-page, and creative testing, including dynamic creative optimization and emerging AI-enabled media capabilities
• Lead and develop team members; manage agencies, budgets, contracts, workflows, governance, brand safety, privacy, and MLR (Medical, Language, & Regulatory) requirements

Requirements

• 10+ years of progressive paid media, performance marketing, SEO, digital acquisition, or integrated marketing experience across complex brands or portfolios
• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field; advanced degree a plus
• Demonstrated success leading paid media and search strategies for both HCP and consumer audiences
• Direct experience with HCP audience strategy, professional media platforms, lead generation, compliance, and downstream conversion measurement
• Experience leading teams and managing agencies, large budgets, contracts, forecasting, and cross-functional programs
• Proven ability to translate data and market signals into investment decisions, optimization strategies, and measurable growth
• Expertise across paid search, paid social, programmatic, CTV/video, retail media, and HCP digital channels
• Deep knowledge of technical SEO, content optimization, structured data, schema, local search, and web analytics
• Experience with AIO/GEO, AI search monitoring, LLM visibility, entity authority, and answer-engine optimization
• Proficiency with platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, DSPs, GA4, Search Console, and enterprise SEO tools

Benefits

• 401k with company match
• healthcare coverage and a broad range of other benefits