Responsibilities

• Category Marketing Strategy & Planning
• · Serve as the primary day-to-day marketing partner for the Merchandising teams (Home and Jewelry).
• · Develop integrated marketing strategies that support category growth, seasonal priorities, product launches, and enterprise promotional events.
• · Translate merchandising objectives, product trends, and customer insights into actionable marketing plans that align with brand strategy.
• · Partner with merchant leaders to identify key business-driving opportunities and ensure marketing support is aligned to revenue goals.
• · Represent category priorities during seasonal, quarterly, and annual marketing planning processes.
• · Ensure category stories are effectively balanced between product storytelling, brand messaging, and promotional support.
• Product Marketing & Storytelling
• · Lead the development of compelling product marketing narratives that bring product assortments to life for customers.
• · Partner with merchandising and creative teams to identify key product stories, trends, seasonal themes, and innovation opportunities.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or related field
• 7+ years of experience in integrated marketing, brand strategy, or related field, preferably in retail or consumer goods.
• Proven track record of developing and executing cross channel campaigns that drive results.
• Strong understanding of media planning, creative development, and retail marketing cycles.
• Exceptional project management and organizational skills; ability to manage multiple priorities in a fast-paced environment.
• Strong interpersonal and communication skills, with experience influencing and collaborating across diverse teams.
• Ability to drive towards decisions, especially in large teams.
• Executive presence required.
• Creative thinker with strong problem-solving abilities and attention to detail.
• Willingness to travel as needed to attend photo shoots or campaign activations.

Benefits

• Competitive benefits package including medical/dental/vision
• Term life insurance
• Paid vacation/holidays
• 401(k) with Company match
• Associate discount on JCPenney merchandise