Responsibilities

• Integrated demand strategy
• - Develop the integrated new-logo demand strategy in partnership with the Director of Demand Generation
• - Translate company priorities into quarterly campaign themes, target audiences, account motions, offers, channel roles, and activation plans
• - Maintain a clear portfolio of priority campaigns and recommend when programs should be expanded, redesigned, paused, or retired
• - Identify demand gaps by segment, vertical, source, and buyer stage, then build coordinated responses across the marketing mix
• - Bring structure and focus to campaign planning so teams are working from one strategy rather than a collection of disconnected channel calendars
• Account-based marketing and account prioritization
• - Own Novara’s account-based marketing framework across 1:1, 1:few, and scalable account programs
• - Partner with Sales leadership and account executives to define target-account criteria, tiers, investment levels, and joint activation plans
• - Use ICP fit, intent, engagement, opportunity history, and account potential to prioritize where Marketing and Sales should focus

Requirements

• 8 or more years of B2B marketing experience, including substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing
• Experience marketing B2B SaaS or another complex solution with a consultative, multi-stakeholder sales process
• Demonstrated success developing integrated campaign strategies that connect audience, message, channels, seller activation, and measurable business outcomes
• Strong experience with account-based marketing, account tiering, intent signals, buying groups, and coordinated Marketing and Sales plays
• Experience building vertical, industry, or segment-based go-to-market programs
• Strong analytical judgment and the ability to translate performance data into clear priorities and investment decisions
• Excellent communication, facilitation, briefing, and executive-presentation skills
• Ability to lead complex work through influence in a distributed, cross-functional organization

Preferred

• Experience with 6Sense or another account-intelligence platform
• Experience using Salesforce and Marketo data to guide campaign and account decisions
• Experience marketing environmental, health, and safety, operational risk, compliance, industrial technology, or vertical SaaS solutions
• Experience marketing into manufacturing, construction, energy, utilities, mining, or other regulated and operationally complex industries
• Experience supporting both commercial and strategic or enterprise sales motions
• Experience using AI tools to accelerate research, planning, analysis, and campaign development
• Interest in developing into a people leader as the function and team grow

Benefits

• As a growing company, Novara values its employees by supporting them with a full benefits package including Medical, Dental, Vision, Flexible Spending Accounts, PTO, Paid and Floating Holidays, 401k with Company match and immediate vesting, Company-funded Life Insurance, Employee Assistance Programs, and No-cost Mental Health Benefits.