Senior Manager Integrated Campaigns & Demand Gen at Anterix | District of Columbia, USA

Anterix

Senior Manager Integrated Campaigns & Demand Gen

District of Columbia, USA (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated B2B marketing campaigns for Anterix's private wireless and network deployment offerings, turning strategy into actionable programs that build awareness and pipeline.

Own end-to-end multi-channel campaigns from briefs to launch.
Must-have: 5–7 years in B2B marketing with demand gen, ABM, and go-to-market execution.
Strong cross-functional collaboration across product, sales, and external partners.

Job Description

Develop and execute integrated marketing campaigns aligned to Anterix’s strategic priorities, including private wireless and new network deployment offerings
Translate strategic messaging and product positioning into campaign plans that drive awareness, engagement, and pipeline support
Build campaign briefs, timelines, activation plans, and execution calendars to keep programs moving from concept through launch and optimization
Support demand generation efforts across priority audiences, including utilities, critical infrastructure operators, ecosystem partners, and other strategic stakeholders
Help develop and execute account-based marketing programs for named accounts, priority segments, and key market opportunities
Coordinate closely with strategic marketing, product marketing, customer experience, events and speaking, sales, and external partners to deliver integrated campaigns across channels
Execute campaigns across core channels such as email, LinkedIn, digital, landing pages, webinars, partner marketing, and post-event follow-up
Work with internal stakeholders and external creative or agency partners to develop the assets needed to bring campaigns to life
Repurpose thought leadership, customer stories, product content, and strategic messaging into campaign-ready materials for different audiences and formats
Track performance, monitor KPIs, and provide campaign reporting and recommendations to improve effectiveness over time

5–7 years of experience in B2B marketing, with strong experience in demand generation, integrated campaigns, account-based marketing, or go-to-market execution
Proven ability to execute multi-channel campaigns in a complex B2B or enterprise marketing environment
Strong project management skills and the ability to drive multiple initiatives forward at once
Experience partnering across functions and working effectively in a matrixed organization
Ability to translate high-level strategy into clear, actionable marketing programs
Strong communication and writing skills, including the ability to develop campaign briefs and coordinate execution across stakeholders
Analytical mindset and comfort using campaign data and performance metrics to guide decisions
Comfortable operating in a hands-on role and managing details while keeping sight of broader business goals
Experience in utilities, telecommunications, enterprise technology, infrastructure, industrial sectors, or other complex B2B categories is a strong plus

Experience supporting enterprise or named-account sales motions through account-based marketing
Familiarity with technical, solutions-oriented, or infrastructure-focused offerings
Experience bringing new products, services, or strategic initiatives to market through coordinated campaigns
Ability to work with speed, structure, and strong follow-through in a lean, high-accountability environment
A builder’s mindset with a strong bias for action

Anterix

3.8 Glassdoor

#JoinUsAt900MHz to work with leading utilities to modernize the #grid through advanced #broadband communications. Along with our utility partners and more than 100 leading technology companies, Anterix creates utility-first solutions for the industry’s most pressing energy challenges by utilizing 900 MHz broadband for private LTE. www.anterix.com

Founded in 1997

Little Falls, New Jersey, USA

88 employees (8 in marketing)

www.anterix.com

78% recommend to a friend

100% CEO approval