Senior Manager, HCP Marketing

Responsibilities

• Translate clinical evidence and customer barriers into educational content, speaker materials, patient-profile content and objection responses. Maintain clear evidence and claims documentation and draw on subject-matter experts when required
• Develop the clinical promotional narrative, stakeholder messages, reasons to believe and messaging storyboards within the positioning and overall messaging architecture
• Lead the clinical and customer narrative for the outpatient use case, partnering with Market Access on economic and access inputs and Medical Affairs on scientific questions
• Develop clinical and disease-state content for Transplant Engagement Manager (TEM) education with Medical Affairs and field leadership; support training on new field tools, working through Medical, Legal and Regulatory (MLR) review for promotional materials
• Own P2P strategy and speaker bureau performance: external educational needs, priority audiences and geographies, program formats, speaker requirements, preparation, vendor direction and evaluation
• Lead commercial thought-leader engagement and advisory activity. Align programs with account priorities, connect outreach and follow-up with field leaders, and contribute clinical content and peer engagement to congress plans
• Use audience quality, educational effectiveness and completed next steps to recommend improvements. Partner with the Marketing Coordinator and vendors on delivery logistics
• Own the integrated market research and customer learning agenda. Consolidate market research, field feedback, voice of customer, program learning and appropriately shared Medical and Market Access insights into a clear view of needs, barriers and opportunities
• Lead assigned market research studies and commercial advisory boards. Define business questions, guide research vendors, evaluate findings and recommend actions
• Integrate awareness, trial and usage (ATU) research led by the Marketing Manager without duplicating study ownership. Develop provisional customer and account profiles with field and Commercial Operations input; distinguish hypotheses from validated evidence

Requirements

• Bachelor’s degree in marketing, business, life sciences or a related discipline, or equivalent relevant experience
• 7+ years of pharmaceutical or biotechnology commercial experience, including direct HCP marketing experience and independent ownership of clinical promotional content and provider engagement programs
• Hematology, oncology, transplant, cell therapy or other specialized institutional markets is a must
• Experience with hospital adoption barriers, segmentation and advisory boards
• An advanced business or life-sciences qualification is an asset
• Demonstrated ability to interpret clinical evidence and translate it into accurate, relevant promotional messaging and education through MLR review
• Experience developing P2P or speaker-program strategy and demonstrated ability to turn market research and customer insights into business recommendations
• Strong agency, budget and stakeholder management skills; ability to deliver personally, prioritize and influence across functions in a small organization
• Experience marketing clinically complex therapies to specialist HCP audiences