Responsibilities

• Be the AI Lead for Growth Marketing
• Identify and build practical AI applications across segmentation, personalization, research, campaign development, and workflow automation
• Own our use of Clay for research, enrichment, audience development, and personalized campaign activation
• Test new AI tools and workflows, measure what actually moves the needle, and scale what works
• Own HubSpot Post-Migration
• Maintain, extend, and optimize HubSpot following our current implementation (in partnership with our implementation partner)
• Build and refine lifecycle workflows, lead scoring, routing, nurture programs, and reporting as our needs evolve
• Monitor data flows and platform health, catch breakdowns early, and fix them
• Connect Marketing, BDR, Sales, and Systems
• Serve as Marketing's primary day-to-day partner to the Systems team on Salesforce, and to Sales, Revenue Operations, and BDR on Apollo — targeting, outbound workflows, and list quality

Requirements

• 5+ years in growth operations, marketing operations, revenue operations, or a related field
• Hands-on HubSpot expertise — workflows, lifecycle stages, lead scoring, routing, reporting
• Real curiosity and hands-on experience applying AI or automation to marketing workflows — this matters as much as HubSpot depth
• Experience partnering with Sales, BDR, or Revenue Operations on lead handoff and routing
• Comfortable moving between strategic input and hands-on execution, with a strong enough point of view to challenge assumptions rather than just take orders
• Strong analytical instincts — you look for root causes, not just symptoms
• Bonus: experience with Clay, Apollo, intent/enrichment data, or building AI-enabled marketing workflows

Preferred

• Bonus: experience with Clay, Apollo, intent/enrichment data, or building AI-enabled marketing workflows