Senior Manager, Growth Marketing

Responsibilities

• Lead and develop your direct reports who own the growth funnel for each product, setting goals and holding them to results.
• Review what marketing is generating, how it converts, and the quality of leads, and recommend the strategic changes needed to hit pipeline and revenue targets.
• Lead recurring readouts of key marketing performance metrics both within the marketing team and cross-functionally to sales and product leaders.
• Align product marketing, the digital team, and creative and brand so each product gets the right campaigns, messaging, and visuals for emails and ads.
• Use Marketo and Salesforce to inspect the team's work and build reporting that doesn't depend on other teams.
• Partner with the digital marketing team to ensure product funnels are healthy and growing from an SEO, paid search, conversion rate optimization, and product-led growth perspective.
• Shape the annual planning process with Finance and Sales: set product-level targets, then translate them into tactics and budget for each product.

Requirements

• Experience leading a team across a growth or demand marketing function, including setting goals and developing talent.
• Deep understanding of the digital growth funnel, including SEO, paid search, conversion rate optimization, and product-led growth motions with free trials.
• Experience setting targets and budgets with Finance and Sales leadership, and tying marketing activity to pipeline and revenue.
• Strong analytical skills, with the ability to build a business case for spend and use data to find the changes that move the needle.
• Hands-on experience with Marketo, HubSpot, or Salesforce, and comfort building your own reports.
• Builds AI into repeatable workflows for funnel analysis, trend detection, and product reporting, and checks the quality of what those workflows produce.

Benefits

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization — an important distinction for us. We think about our team holistically — the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.