Responsibilities

• Own Google Ads and LinkedIn Campaign Manager end-to-end — strategy, build, optimization, and budget management
• Expand into Meta Ads as the channel roadmap matures
• Drive net new contact generation for the sales team with clear CPL and contact-to-revenue accountability
• Build and iterate on audience targeting, creative strategy, bidding, and landing page performance
• Use organic search and keyword trend data to inform paid strategy — identifying where high-intent demand exists and where paid can accelerate it
• Partner with Account Managers and Customer Success Managers to build targeted campaigns that support expansion within our largest accounts
• Develop paid and lifecycle strategies that support upsell and cross-sell motions alongside top-of-funnel acquisition
• Own the demand gen dashboard — net new contacts, contact-to-activation rate, revenue influenced, and cost-per-acquisition are your primary metrics
• Build attribution reporting in HubSpot that connects channel activity to revenue
• Design rigorous measurement methodology — including test frameworks and control groups — so the team has clear, confident signal on what's driving results

Requirements

• 8–10 years of B2B digital marketing experience, with at least 5 years hands-on in paid search and paid social
• Direct platform-level experience in Google Ads and LinkedIn Campaign Manager, you build and optimize campaigns yourself
• Strong grasp of attribution modeling and revenue reporting — you can connect ad spend to contacts and revenue and tell a clear story with the numbers
• Hands-on HubSpot experience for lifecycle marketing, campaign execution, and lead management
• Familiarity with ZoomInfo or comparable intent and data enrichment tools
• Working knowledge of SEO fundamentals and awareness of how answer engine optimization is evolving — enough to collaborate effectively and let it inform your paid work
• AI-forward working style — you use AI tools actively and look for opportunities to apply them to targeting, copy, and analysis
• Builder. You've built paid programs from the ground up and have a track record of results to show for it
• Channel-fluent. You have deep, hands-on experience in Google Ads and LinkedIn Campaign Manager — you can go as deep as the work requires and know when to bring in support
• Analytically rigorous. You design tests that produce clear, defensible conclusions

Preferred

• Experience marketing a SaaS or fintech platform to HR, CX, or operations buyers
• Hands-on Meta Ads experience
• Familiarity with ABM strategy or tools

Benefits

• 401(k) with company match
• Medical, Dental, and Vision insurance
• 15 PTO days + paid holidays
• On-site in Whippany, NJ
• High-visibility role with direct impact on revenue and growth
• Collaborative, fast-moving team that values initiative and ideas
• A product people genuinely love sending and receiving