Senior Manager of Growth Marketing and Communications

Responsibilities

• Build and manage an always-on demand generation engine around our priority products and offers, including hotspots, fixed wireless, mobile phone service, connected devices, and savings opportunities.
• Launch meaningful campaigns each month with clear audiences, offers, conversion paths, and measurement.
• Test messaging, offers, channels, audiences, and creative on an ongoing basis, and scale what works.
• Build targeted account-based marketing programs for high-value organizations, including school districts, library systems, nonprofits, and other eligible organizations.
• Develop target-account lists, identify key decision-makers, and coordinate marketing touches with sales outreach.
• Partner with sales to align on priority accounts, lead quality, qualification criteria, follow-up processes, and pipeline goals.
• Create multi-channel account programs using email, content, webinars, events, digital advertising, direct mail, and sales engagement.
• Develop segmented email and nurture programs that convert inbound leads, move prospects toward purchase, and reactivate older leads and customers.
• Build lifecycle campaigns that drive cross-sell, expansion, referrals, and additional lines of service, improving engagement and conversion based on performance.
• Own the marketing contribution to website conversion, including landing pages, product and vertical pages, messaging, calls to action, forms, value propositions, and conversion paths.

Requirements

• 7 or more years of progressive experience in B2B marketing, growth marketing, demand generation, or a related field, including owning a program or function end to end, from strategy and budget through results.
• A track record of generating qualified B2B pipeline and closed revenue, not only leads or awareness, with results you can measure.
• Hands-on experience with email and nurture, paid acquisition, landing pages, CRM, and marketing automation, and comfort moving between strategy and execution, including building the landing page, email sequence, dashboard, or sales asset yourself when needed.
• Experience building and running account-based marketing (ABM) programs with a sales team, including target-account lists, coordinated outreach, and shared lead definitions.
• Experience with marketing operations, attribution, full-funnel reporting, conversion optimization, and testing, and the ability to turn data into decisions.
• Strong collaboration with sales and business development teams, and a belief that lead quality matters more than lead volume.
• Experience with partner, channel, or referral marketing, such as programs run through associations or cooperatives.
• Experience with earned media and thought leadership, such as pitching reporters, placing op-eds, managing an editorial calendar, or handling rapid response.
• Strong writing across sales copy and policy-literate thought leadership, with the range to keep each voice distinct.
• Experience managing outside agencies, freelancers, technology vendors, or specialized partners within a set budget.

Benefits

• Fully paid medical, dental, vision, short- and long-term disability, and life/AD&D insurance
• 85% of dependent coverage for medical, dental, and vision
• 5% Safe Harbor contribution into a 401(k)
• Unlimited PTO plus 14 paid holidays per year