EverPro - Senior Growth Marketing Manager - ABM (Remote, US)

Responsibilities

• Own the Target Account Strategy
• Own and continuously refine improveit 360’s Target Account List (TAL) in partnership with Sales leadership.
• Develop and maintain the criteria used to identify, prioritize and tier high-value accounts.
• Establish clear 1:1, 1 and 1 account strategies based on account potential, ICP fit, intent, engagement and strategic value.
• Partner with Sales to ensure account ownership, prioritization and treatment remain aligned as the market and pipeline evolve.
• Develop governance processes for adding, removing and reprioritizing target accounts.
• Build Buying Committee + Account Intelligence
• Define priority personas and buying committee roles within target accounts.
• Partner with Marketing Ops, RevOps and data providers to improve contact coverage and account intelligence.
• Identify gaps in buying committee penetration and develop strategies to reach additional stakeholders.

Requirements

• Significant experience building and/or leading B2B account-based marketing programs, ideally within SaaS or another complex B2B environment.
• Demonstrated experience building ABM foundations, including TAL development, account tiering, buying committee strategy, intent, personalization and account-based measurement.
• Strong understanding of 1:1, 1 and 1 ABM models and when each should be used.
• Experience partnering directly with Sales leadership, AEs and SDRs to develop shared account strategies and coordinated plays.
• Ability to build trust with Sales while also bringing a strong Marketing point of view and challenging assumptions when needed.
• Experience working with ABM and intent platforms such as ZoomInfo MarketingOS, 6sense, Demandbase, Propensity or similar tools.
• Strong understanding of Salesforce and how account, contact, opportunity and engagement data support an ABM motion.
• Experience partnering with Marketing Ops and RevOps on data, integrations, routing, reporting and measurement.
• Strong analytical skills and comfort translating account-level data into clear decisions and actions.
• Experience working cross-functionally with Paid Media, Product Marketing, Content, Events and other Marketing teams.

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Day 1 access to a robust health and wellness benefits, including an annual wellness stipend
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program