Senior Manager, Global Fan Engagement Marketing – Brand Initiatives at The National Football League | New York City, NY | $120K/yr – $145K/yr

The National Football League

Senior Manager, Global Fan Engagement Marketing – Brand Initiatives

New York City, NY (On-site)

$120K/yr – $145K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own 1:1 brand engagement at scale by turning fan signals into personalized journeys across email, SMS, push, in app, and web, while steering messaging across League, Club, and Partner channels through tentpoles and evergreen campaigns.

Growth Infrastructure: leverage CDP and journey tools for AI driven personalization at scale.
Campaign Execution: lead end-to-end delivery from intake to post-campaign learnings across global markets.
Testing & Optimization: run A/B and multivariate tests on creative, cadence, and channels to lift engagement and retention.

Job Description

Responsibilities

Execute global 1:1 brand initiatives that deepen fan engagement and strengthen emotional connection to the NFL across markets and platforms.
Develop and govern enterprise contact and messaging strategies, ensuring consistent brand voice, frequency, and relevance across League, Club, and Partner communications.
Design and activate signal-based journeys leveraging behavioral, engagement, and contextual data to deliver personalized brand experiences across email, SMS, push, in app, and web.
Partner with Brand Marketing and Product Marketing to integrate 1:1 campaigns into tentpole moments (Kickoff, Draft, Super Bowl) and evergreen brand programs.
Collaborate with Data & Analytics to apply segmentation, insights, and testing frameworks that continuously improve engagement and retention outcomes.
Activate the MarTech ecosystem (CDP, journey orchestration tools), supporting AI driven personalization, dynamic content, and scalable execution.
Lead day-to-day campaign execution, from intake and planning through deployment, QA, and post-campaign reporting.
Design and implement A/B and multivariate testing across creative, messaging, cadence, and channels to drive continuous improvement.
Partner cross-functionally with internal teams, Clubs, agencies, and vendors to deliver integrated, on-brand campaigns at scale.
Ensure compliance with data privacy, consent, and regional regulations across global markets.