Senior Manager, Global Employer Brand & Recruitment Marketing

Responsibilities

• Set and manage Baxter's employer brand roadmap, including recommendations for media strategy and recruitment marketing technology.
• Lead paid, earned and owned media strategies that help our Talent Acquisition organization engage prospective talent.
• Work with Global Communications to bring Baxter's employer brand, employee stories and culture to life through authentic candidate-facing campaigns.
• Collaborate with regional Talent Acquisition teams to develop employer brand, recruitment marketing and position-specific campaign strategies that reflect local market needs.
• Lead the evolution of Baxter's global career site, recruitment marketing channels, technology and external media platforms, including Glassdoor, Indeed and LinkedIn.
• Guide employer brand team members, agency partners and regional contributors while building a network of recruiters, leaders and employees who serve as authentic brand ambassadors.
• Use data and insights to assess employer brand reputation, campaign effectiveness, channel performance and media investment, translating findings into recommendations and improvements.
• Manage recruitment marketing vendor relationships, support budget planning, and develop messaging and materials for senior leaders as needed.

Requirements

• Bachelor's degree or equivalent experience; marketing, communications or a related field preferred.
• At least 10 years of experience in marketing or communications, including employer brand and/or recruitment marketing program leadership.
• Experience developing strategy and leading initiatives in global organizations.
• Ability to lead through change and adapt in a fast-paced, evolving environment.
• Experience managing recruitment marketing technology, media platforms, agencies and vendor relationships.
• Strong project management skills, with the ability to prioritize work, manage deadlines and balance competing demands.
• Excellent communication and influencing skills, with the ability to engage HR, Talent Acquisition, business leaders and cross-functional partners across regions.
• Experience creating recruitment marketing content using tools such as Canva or content management systems and using data to inform attraction strategies and marketing decisions.

Benefits

• US Benefits at Baxter (except for Puerto Rico)
• This is where your well-being matters. Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance.
• Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching.
• We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave.
• Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.
• Join us and enjoy the competitive compensation and benefits we offer to our employees.
• For additional information regarding Baxter US Benefits, please speak with your recruiter or visit our Benefits site: Benefits | Baxter