Director, Employer & Advisor Marketing, H & W Benefits Administration

Responsibilities

• Drive the overall B2B acquisition marketing strategy and communications plan for Health & Welfare; plan alongside our broader WI marketing team, the product partners, and the growth & enablement teams to evangelize our plans and ensure proper prioritization across the business each quarter.
• Function as a subject matter expert to translate H&W business goals into sound marketing strategies; working across WI marketing to ensure collaboration & alignment
• Lead product positioning and value prop creation that’s grounded in effective use of product, customer, and competitive insights
• Build compelling sales stories, marketing content strategies, and customer acquisition journeys to demonstrate to prospects how H&W can contribute to their company's goals and employees’ satisfaction
• Partner with cross-functional marketing teams to evolve lead gen and lead nurturing tactics including paid and owned media, event marketing, direct-to-client communications and sales support.

Requirements

• Bachelor’s degree: MBA preferred
• 10+ years successfully developing and implementing marketing projects with large cross-functional teams
• A digital-first, data-driven mindset, and desire to leverage data and insights to drive marketing strategy
• Passion for marketing and desire to test emerging marketing trends as part of an ongoing learning agenda
• Ability to lead multiple projects at once with an outstanding level of detail orientation; bias for action and desire to own the outcome
• Strong professional presence with excellent written/verbal communication skills, including meeting facilitation, and ability to build compelling support materials
• Exemplifies leadership and persistence while navigating various platforms and channels, with a willingness to question the status quo while driving innovation.
• Strong project management skills to advance projects across multiple platforms, channels, and partner organizations.
• Ability to work independently, driving projects to completion in a matrixed environment.
• Exceptional relationship-building skills with product, marketing, sales, and relationship management stakeholders.

Preferred

• Previous client marketing experience a plus.

Benefits

• comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.