Program Mgr. 2, Employer Brand and Employee Value Proposition - Seattle, WA (Hybrid)

Responsibilities

• Own the enterprise activation and bring to life our differentiated Nordstrom Employee Value Proposition and Employer Brand across the talent lifecycle, showcasing the uniqueness of Nordstrom.
• Support with the development of a digital marketing strategy that reflects our EVP and deploy across owned social media accounts, recruiting platforms, and marketing campaigns.
• Develop the Employer Brand Strategy and creative approach for video, digital, and physical assets – partnering with our Creative, Comms, Recruitment Marketing, Talent Attraction, and Talent Enablement and Culture teams on campaigns for Scaled Events, New Store Openings, hard-to-hire markets, career enablement programs, and corporate internships.
• Leveraging the EVP and EB strategy, build and edit the creative assets that drive employee and candidate engagement.
• Manage the strategy, content, and operational rigor of our Career Site – ensuring our “front door” is engaging, driving application volume, and measuring its success through data insights.
• Own the usage standards, messaging guardrails, asset guidelines, and analytics of all brand programs with a constant focus on where we can optimize ROI and build a strong employer reputation - – amplify the reputation of Nordstrom on Indeed, Glassdoor and other relevant platforms.
• Lead and build our Internal Career Site - telling the story, and supporting the opportunity for employees to build great careers at Nordstrom.
• Own the selection, implementation, and maintenance of employer brand tools and partnerships that may further amplify our employee voice, exploring a strategy for an employee ambassador program, and owned employer brand social channels.
• Manage the Employee Referral program and strategy to execute against high-priority business needs.

Requirements

• 3+ years of experience in project/program management in a talent acquisition, strategic employer brand, or talent marketing function driving enterprise wide-impact
• 3+ years building and delivering successfully employer brand, recruitment marketing programs, and an employee value proposition from the ground up is preferred
• Experience in brand asset creation and digital marketing with expertise in social media planning and content development
• Experience with Adobe Express and creative design to build custom assets in partnership with Creative
• Experience in defining and tracking employer brand metrics to drive ROI
• Strong interpersonal skills, a growth mindset, and the ability to work effectively with a wide range of internal stakeholders at varying levels of seniority

Preferred

• Bachelor's degree in human resources or related field preferred
• 3+ years building and delivering successfully employer brand, recruitment marketing programs, and an employee value proposition from the ground up is preferred

Benefits

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources