SENIOR MANAGER, GLOBAL DIGITAL MARKETING

Responsibilities

• Lead the strategy for all paid digital channels, with a focus on key social platforms (Meta, Pinterest, TikTok, and Snapchat).
• Set monthly, quarterly and annual goals, ROAS and CAC targets in partnership with Global Director of Digital Marketing.
• Implement campaign, audience and ad content strategies, with special attention on international market needs and differences.
• Lead and manage all campaign set-up, inclusive of hands-on ad builds, as our in-house expert on all things paid acquisition and performance marketing related.
• Develop and evolve audience and targeting strategies to continually drive new customer acquisition, while improving current customer frequency and retention.
• Continuously refine bidding strategies and marketing budgets for efficiency, performing weekly campaign maintenance and scaling.
• Hands-on set-up of ad creatives and audience structures, with support from Digital Marketing coordinator.
• Manage and implement paid digital testing across all social channels, inclusive of MMT, Incrementality, creative/content, traditional A/B and future testing models.
• Create and maintain an international market testing strategy to help us explore what languages, creatives and ad formats perform the best in other countries as we grow globally.
• Work in partnership with the Global Director of Digital Marketing to establish a quarterly testing strategy, inclusive of goals, measurements and experimentation hypotheses.

Requirements

• Sit for long periods of time
• Advanced organizational skills and communication skills
• Office Environment experience
• Ability to commute to our Los Angeles or New York City office locations 3 times per week.