Senior Manager, Global Brand Activation, Social Media, Prestige Care

Responsibilities

• 1. Social Strategy & Portfolio Leadership - Lead global social strategy across Sebastian Professional, Nioxin and Briogeo, defining the role of social within each brand’s broader marketing and activation strategy. - Translate brand priorities, innovation launches, campaigns and cultural moments into channel and content strategies designed for TikTok-first execution. - Establish clear platform, audience, content, and community strategies by brand. - Identify emerging platform behaviors, cultural trends, creator opportunities, and new social formats to continuously evolve brand relevance. - Partner with cross-functional teams to ensure social is connected to broader business and marketing objectives.
• 2. Global Content Planning & Channel Leadership - Oversee global social content calendars across all three brands, ensuring strong integration of campaigns, launches, always-on content, creator programming, and cultural opportunities. - Partner closely with local markets to integrate regional priorities, launch plans, cultural moments, and high-performing local content into global planning. - Set strategic direction for content briefs and ensure creative development reflects brand strategy, platform best practices, and audience behaviors. - Guide channel publishing, optimization, and community engagement, establishing consistent standards and best practices across the portfolio.
• 3. Agency Management - Lead day-to-day strategic management of social agency partners across the Prestige Care portfolio. - Set clear agency briefs, priorities, deliverables, timelines, and performance expectations. - Provide strategic and creative feedback to elevate agency output and ensure work is differentiated by brand and optimized for each platform. - Evaluate agency performance and identify opportunities to improve quality, efficiency, ways of working, and business impact. - Ensure strong collaboration between agencies, internal teams, local markets, and cross-functional partners.
• 4. Creator & Community Strategy - Shape social-first creator strategies and content concepts aligned with brand and campaign objectives. - Partner with Influencer/Creator teams to develop briefs and maximize creator content across organic and paid social. - Establish community management strategies that strengthen relationships with consumers, creators, and professional stylists. - Leverage community conversations, sentiment, and social listening to identify cultural opportunities and inform future content and activation.
• 5. Measurement, Optimization & Capability Building - Define social KPIs and oversee monthly reporting across brands, channels, campaigns, and agency partners. - Turn performance data into actionable recommendations that improve content effectiveness, engagement, community growth, and overall social performance. - Develop standardized tools and templates, including content calendars, social and creator briefs, community guidelines, reporting scorecards, and KPI dashboards. - Establish scalable social processes and best practices that can be leveraged across brands, projects, agencies, and markets. - Share learnings across the portfolio to accelerate adoption of successful approaches.
• 6. People Leadership - Manage and develop two direct report, providing clear priorities, coaching, feedback, and development opportunities. - Build an effective operating model between the internal social team, agencies, global brand teams, and local markets. - Foster a social-first mindset across the organization and act as a strategic subject-matter expert for social media.

Requirements

• 7+ years of experience in social media strategy, digital marketing, content, or integrated brand marketing, ideally within beauty, prestige or lifestyle brands.
• Demonstrated experience transforming social strategies across TikTok and Instagram
• Demonstrated experience developing and executing social strategies across emerging platforms
• Strong experience leading social agencies and cross-functional partners.
• Experience managing and developing direct reports.
• Strong understanding of social-first creative, creators/influencers, community management, platform trends, and performance measurement.
• Ability to translate brand strategy and business objectives into compelling social strategies and content.
• Strong analytical skills with the ability to turn channel and content performance into clear recommendations and actions.
• Excellent communication, presentation, and stakeholder-management skills.
• Comfortable managing multiple brands, workstreams, agencies, and priorities within a fast-moving global organization.

Benefits

• health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)