Senior Manager, Genesis Regional Marketing Ops (West & Mountain States)

Responsibilities

• The Senior Manager, Genesis Regional Marketing, is responsible for overseeing & managing all regional marketing activities within the designated Genesis Region.
• These oversite activities include, but are limited to, Tier 2 Retailer Advertising Associations, Retail Digital Marketing, Internet Lead and High Value Actions performance and analysis, Market Support Program (MSP) Initiative & Corporate Social Responsibility (CSR) activities.
• Manage Genesis Retailer Ad Associations (RMAP) across the region, driving retailer engagement and marketing effectiveness.
• Analyze lead performance data and implement strategies to improve retailer and regional lead management results.
• Partner with National Retail Marketing to align retailer lead-generation and Certified Website programs.
• Oversee execution of the Genesis Retailer Co-op Program and ensured equitable distribution of co-op funds.
• Support Retail Digital Strategy Consulting initiatives to enhance retailer digital marketing performance.
• Lead regional Corporate Social Responsibility (CSR) efforts, including Genesis Gives and the Genesis Inspiration Foundation.
• Ensure compliance of all Tier 3 retailer advertising with Genesis brand standards and advertising policies.
• Collaborate with National Office teams to develop, implement, and administer Market Support Programs (MSP).

Requirements

• Must be a high school graduate.
• Bachelor’s degree preferred.
• Master’s degree is a plus.
• Eight or more years of experience.
• Three or more years of experience in automotive retail marketing, regional/Tier 2 or Tier 3 marketing strategies and tactics, preferably from the OEM side.
• Supervisory experience is preferred.
• Agency and/or vendor experience helpful.
• Ability to manage multiple projects in a fast paced environment.
• Ability to develop strong interpersonal relationships with both HQ and field team members.
• Ability to craft and deliver the right message to the right audience.

Benefits

• Compensation Range: $114,800 - $164,000 annual base salary
• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Vacation and sick time off
• Healthcare insurance (medical, dental, and vision)
• 401(K) company match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Basic life insurance, short- and long-term disability
• Mental health, wellbeing, and employee assistance program
• Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)