Senior Manager, Email Strategy and Operations

Responsibilities

• Lead day-to-day email operations across HTML production and AJO journey execution, overseeing campaign delivery from intake through launch, including prioritization, QA frameworks, and launch readiness.
• Serve as the front door for Marketing and a trusted email channel SME, translating business goals and briefs into build-ready requirements while providing strategic guidance on journey design, personalization, customer experience, and channel best practices.
• Shape and operationalize the future-state email operating model, establishing scalable workflows, governance, and cross-functional engagement models to support the transition from batch campaigns to always-on customer journeys.
• Partner with Marketing, Product, and Engineering to drive email capability enhancements, translate campaign insights into optimization opportunities, and advance automation and emerging MarTech and AI tools.
• Lead, coach, and develop a team of AJO HTML and Journey Execution Specialists, building deep channel expertise, operational excellence, and scalable execution capabilities.

Requirements

• 7+ years managing email, CRM, or lifecycle marketing campaigns at enterprise scale, including team leadership experience.
• Expertise with Adobe marketing technology (AJO, AEP, AEM, CJA) or similar campaign management tools. (Adobe certification is a plus)
• Strong knowledge of email channel strategy, personalization, customer experience, and industry best practices.
• Working knowledge of HTML email development, responsive design, creative production, and accessibility standards.
• Proven ability to manage campaign delivery, QA, stakeholder expectations, capacity, and SLAs while improving operational efficiency.
• Strong cross-functional leadership, strategic thinking, and communication skills, with experience driving process transformation and innovation.
• Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

Preferred

• Adobe certifications in Adobe Journey Optimizer (AJO), Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), or related Adobe marketing technologies.

Benefits

• - Competitive base salaries
• - Bonus incentives
• - 6% Company Match on retirement savings plan
• - Free financial coaching and financial well-being support
• - Comprehensive medical, dental, vision, life insurance, and disability benefits
• - Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• - 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• - Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• - Free and confidential counseling support through our Healthy Minds program
• - Career development and training opportunities