Responsibilities

• Design email lifecycle strategies mapped to buying group structures, addressing each stakeholder role (Champions, Economic Buyers, Influencers) with sequenced messaging across the revenue waterfall.
• Translate ServiceNow's buying group GTM model into email segmentation logic, audience targeting, and content sequencing aligned to opportunity stages.
• Develop lifecycle program frameworks that support awareness, consideration, acquisition, pipeline progression, and post-sale adoption, with clear handoff logic between stages.
• Design segmentation standards, cadence thresholds, and suppression logic for review and approval by the Director.
• Act as email strategy partner to Global Integrated Campaigns, Field Marketing, and regional Integrated Marketing teams, embedding email in campaign architecture from brief through execution.
• Represent email channel interests in planning forums, contributing segmentation input, cadence recommendations, and capacity constraints to integrated campaign planning.
• Design and run A/B and multivariate testing programs with clear hypotheses and stakeholder-ready readouts.
• Monitor program performance at the lifecycle stage level, surfacing insights through QBR reporting and recommending data-backed adjustments.
• Identify and pilot AI-driven opportunities across content personalization, send-time optimization, predictive segmentation, and automated program logic.
• Proactively surface capacity constraints, sequencing conflicts, and governance risks before they become escalations.

Requirements

• 8+ years in B2B email or lifecycle marketing , with deep experience in segmentation strategy, campaign architecture, and integrated program design.

Preferred

• Experience operationalizing buying group or demand unit frameworks into email programs.
• Fluency with Adobe Experience Platform and Real-Time CDP.
• Global, matrixed experience across AMS, EMEA, and APAC.
• Experience shifting an email team's reputation from execution-only to strategy-first.
• Track record leveraging AI tools to improve email personalization, throughput, or decision quality.

Benefits

• health plans, including flexible spending accounts
• a 401(k) Plan with company match
• ESPP
• matching donations
• a flexible time away plan and family leave programs