Responsibilities

• Develop cross-channel campaigns across email and in product communications to implement a holistic, omni-channel approach by audience type for in-person and virtual events (webinars, conferences, workshops, dinners, industry and virtual events).
• Collaborate with events lead and cross channel leads for social, web, PR and sales channels to ensure that there is an interconnected approach across all communication channels.
• Oversee the communication strategy across all events to ensure that the team has built an optimal end-to-end journey that is repeatable and documented in playbooks for scalability.
• Work with the key stakeholders (event leads, GTM and Sales team if applicable) to define and agree on targets to meet or exceed goals through rapid iteration of both tried and true strategies as well as innovative new approaches.
• Collaborate with cross-functional teams to align event communications with overall marketing goals and brand messaging.
• Develop and implement test and learn strategies including A/B tests and other experimentation methodologies to continuously improve event communication, optimize engagement and drive attendance
• Leverage positioning, messaging, buyer personas and other information to target segments and generate highly qualified leads.
• Optimize event communication strategies to maximize lead acquisition and nurture through the sales funnel.
• Work closely with the outbound sales marketing team lead to ensure seamless handoff of leads and track the effectiveness of lead generation activities.
• Implement targeted communication strategies to enhance customer engagement and retention through personalized event experiences.