Responsibilities

• Own the lifecycle email program end to end, including strategy, journey architecture, copy, execution, reporting, and optimization.
• Map and optimize the buyer journey that turns managing partners and legal executives into clients.
• Build multi-stage nurture flows, webinar invitation sequences, case study campaigns, and re-engagement programs in HubSpot for long, high-consideration sales cycles.
• Write direct-response copy tailored to different legal audiences and practice areas, including emails, subject lines, offers, and landing pages.
• Own email deliverability and domain reputation, including authentication, subdomain strategy, list hygiene, sender reputation, and inbox placement at firms with strict IT filtering.
• Develop and manage a continuous A/B testing roadmap across messaging, offers, subject lines, audience segments, and send strategies.
• Report on performance against qualified meetings, SQLs, pipeline contribution, conversion rates, and pipeline velocity.
• Partner with sales and marketing stakeholders to improve lead follow-up, campaign coordination, and lifecycle performance.

Requirements

• A portfolio of direct-response email copy that you personally wrote and can discuss in detail.
• 3+ years of experience building and managing email marketing and automation programs, preferably in B2B or another high-consideration sales environment.
• Hands-on experience with HubSpot or a comparable enterprise marketing automation platform, including building workflows yourself.
• Working knowledge of email deliverability, including authentication, list hygiene, sender reputation, inbox placement, and CAN-SPAM compliance.
• Fluency in audience segmentation, behavioral triggers, nurture strategy, and A/B testing.
• Strong analytical skills and the ability to connect email performance to qualified opportunities and pipeline.
• Excellent written English and strong overlap with US business hours.

Preferred

• Experience marketing legal services or another high-value service with a long, considered sales cycle.
• An understanding of how personal injury firms make money, including cost per signed case, intake conversion, and referral relationships.
• Experience with DealFront, Salesforce, or ActiveCampaign in addition to HubSpot.
• Experience incorporating LinkedIn automation or SMS into coordinated lifecycle campaigns.
• Experience using AI tools as part of your day-to-day workflow.

Benefits

• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance (For Employee)