Marketing Manager, Lifecycle Marketing

Draper, UT (Remote)

$75K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 hrs ago

Job Summary

Own end-to-end lifecycle campaigns with a focus on multi-channel programs, segmentation, and cross-functional collaboration to drive acquisition, engagement, and retention.

Own lifecycle programs from concept through analysis and documentation
Design and evaluate multi-channel campaigns using data to justify updates
Lead segmentation strategies and collaborate across MarTech, Product, Creative, and Analytics

Job Description

Responsibilities

Campaign Ownership: Manage lifecycle programs end-to-end from concept, strategy, and creative briefing to production, QA, deployment, analysis, and documentation.
A/B Testing & Optimization: Formulate robust hypotheses and run structured A/B tests across copy, creative, and timing to consistently improve conversion and retention metrics.
Data-Driven Insights: Analyze complex multi-channel campaign funnels using data visualization tools (like Tableau) to pull out actionable insights for future marketing iterations.
Targeted Segmentation: Oversee the segmentation strategy for your designated part of the lifecycle, making recommendations for new behavioral or demographic segments.
Cross-Functional Collaboration: Partner directly with MarTech, Product, Creative, Data, and Web Analytics teams to build automated, triggered communication streams.

Requirements

3–5 years of experience in lifecycle marketing, email marketing, or retention marketing (D2C or subscription backgrounds preferred).
Proven track record of running successful multi-channel programs (Email, Push, SMS, In-App).
Proficient with enterprise ESPs/CDPs (e.g., Braze, Salesforce Marketing Cloud) and analytics software.
Strong collaborator who can turn high-level marketing strategy into precise creative briefs and technical execution instructions.
Analytical self-starter comfortable using data to tell a narrative and justify campaign updates.

Benefits

comprehensive benefits including health, dental and vision.

Ancestry

3.7 Glassdoor

We are the curious. Ancestry®, the global leader in family history and consumer genomics, connecting everyone with their past so they can discover, preserve, and share their unique family stories.With our unparalleled collection of more than 65 billion records from 88 countries, over 3 million subscribers and over 27 million people in our growing DNA network, customers can discover their family story and gain a new level of understanding about their lives. Over the past 40 years, we’ve built trusted relationships with millions of people who have chosen us as the platform for discovering, preserving and sharing the most important information about themselves and their families.Ancestry has over 1,300 employees in locations across the globe. Our headquarters is in Lehi, Utah and our global offices are located in Dublin, Ireland; Paris, France; London, England; Sydney, Australia; and Grafing, Germany. We are committed to our location flexible work approach, allowing you to work from where you want — in an office or from home or a hybrid of both (subject to location restrictions and roles that are required to be in the office). We will continue to hire and promote beyond the boundaries of our office locations, to enable broadened possibilities for employee diversity.We’re passionate about using technology to create simple, useful, and delightful experiences that connect families and have accelerated product innovation to enable everyone to discover, craft and connect around their family story. Ancestry is continually looking for talented, hard-working and curious individuals who are passionate about bringing this mission to life. Sound like you? Join the curious. Visit https://careers.ancestry.com

Founded in 1983

Lehi, Utah, USA

1.8K employees (269 in marketing)

careers.ancestry.com/us/en

56% recommend to a friend

61% CEO approval