Responsibilities

• Partner directly with the Sr Technical Lifecycle Marketing Manager to build, test, and deploy multi-channel member acquisition and engagement campaigns (email, mail, SMS) in Braze.
• Build, launch, and maintain standard and moderately complex campaigns and Canvases using established templates and governance. This includes audience segmentation, trigger logic, personalization, dynamic content, and A/B testing.
• Monitor daily campaign health, tracking key conversion funnel metrics (engagement, conversion, activation, incremental lift, and campaign efficiency.) to surface actionable baseline optimization opportunities.
• Own day-to-day campaign orchestration from intake through retrospective, including developing briefs and workback plans, coordinating assets and approvals, managing dependencies, and keeping stakeholders informed.
• Build and maintain repeatable AI-assisted project management workflows to keep campaign launches on schedule and eliminate cross-functional bottlenecks.
• Support a limited number of broader Growth initiatives such as webinars, landing-page tests, or SEO/SEM campaigns based on team priorities.
• 90 Day Plan
• Within your first 90 days at Virta, we expect you will do the following:
• Develop a working understanding of Virta’s member acquisition lifecycle, campaign calendar, core audience segments, success metrics, and marketing technology stack.
• Build cross-functional relationships with Lifecycle, Marketing Operations, Data, Content, Design, and Product.

Requirements

• 3–4 years of hands-on experience in lifecycle marketing, campaign management, or growth marketing within a B2C or B2B2C environment.
• Proven hands-on experience building, segmenting, and executing campaigns in enterprise customer engagement platforms (Braze, Iterable, SFMC, etc).
• Comfort working with customer-data concepts such as events, attributes, segments, eligibility rules, and behavioral triggers, along with the ability to communicate requirements clearly to Marketing Operations and Data partners.
• Strong track record of project managing complex, multi-asset marketing campaigns across creative, web, and operational teams.
• Hands-on proficiency with growth analytics tools (GA4, Looker, Amplitude) to pull performance data and report on conversion funnels.
• Demonstrated experience using generative AI tools to streamline campaign workflows, draft variants, or optimize task tracking.

Preferred

• Hands-on Braze experience, including Canvas, Liquid, Content Blocks, Catalogs, or Connected Content.
• Experience in healthcare, financial services, insurance, or another regulated consumer environment requiring formal legal, clinical, or compliance review.
• Experience with direct mail, SMS, client-specific B2B2C campaigns, webinar promotion, or other channels beyond email.
• Basic SQL, JSON, or data-schema literacy, sufficient to collaborate effectively with technical partners.
• Exposure to landing-page optimization, web campaigns, SEO, or SEM as part of a broader cross-channel Growth team.