Senior Manager, Earned Media

Responsibilities

• Be a Culture Shaper: You won't just follow trends; you'll help create them. You will develop and execute innovative earned media campaigns that place our brands at the center of culture, from major sporting events like the Super Bowl to the daily conversations happening on social media.
• Master the Media Game: From drafting killer pitches to building real relationships with top-tier journalists, podcasters, and snacking bloggers, you'll be the driving force behind our media strategy. Your goal: to secure high-impact coverage that feels both authentic and exciting.
• Become a Trusted Partner: Serve as a key day-to-day contact for our clients, providing sharp, strategic counsel. You'll manage everything from high-stakes event logistics to program interplay, ensuring we deliver excellence every step of the way.
• Fuel Our Creative Engine: You'll be a key voice in creative brainstorms, constantly bringing fresh ideas to the table. You'll help us develop realistic and accurate KPIs that prove our impact and share our wins to keep the whole team inspired.
• Mentor and Lead: Guide and develop our junior staff, coaching them to become the next generation of communications superstars and fostering a team environment built on collaboration and gusto.

Requirements

• A Proven Track Record: 5-7 years of public relations experience, with a deep passion for pop culture, sports, and consumer brands.
• Media Relations Expertise: You have strong, existing relationships with media and influencers and a knack for turning those connections into incredible coverage. You're fluent in everything from traditional media to podcasts and Substack.
• Strategic & Creative Thinking: You're a master at crafting compelling story angles, developing integrated media plans, and optimizing campaigns in real-time to maximize success.
• Leadership & Collaboration: You know how to lead a team, manage complex projects, and work effectively with a diverse range of partners. Your communication and presentation skills are second to none.
• Unmatched Passion: You have an infectious enthusiasm for the work (happy to raise your hand) and a relentless drive to deliver results.