Responsibilities

• Strategy and leadership
• Own the annual and quarterly social media strategy for Resorts World Las Vegas, aligned with resort business goals, brand standards and integrated marketing campaigns.
• Lead, coach and develop the social media team, setting clear priorities, accountability and growth plans for each team member.
• Serve as the social media lead within Marketing & Communications, partnering with Marketing Partners, PR, Creative Services, Digital, Email and Photo/Video to deliver integrated work for client departments.
• Present strategy, performance and recommendations to department and property senior leadership.
• Content and channels
• Direct content from ideation through publishing across Instagram, TikTok, Facebook, YouTube, X, LinkedIn and emerging platforms.
• Build a content mix that balances elevated brand storytelling with fast, lo-fi, trend-driven and creator-style video.
• Deliver a weekly content calendar
• Write and approve copy that reflects the Resorts World Las Vegas brand voice, and brief Creative Services and Photo/Video on design and production needs.

Requirements

• Ability to effectively communicate verbally and in writing.
• Proven record of building and executing social strategies that grew audience, engagement and business results.
• Experience leading, mentoring and holding accountable a team of social media professionals.
• Strong copywriting and editorial judgment, with a sharp eye for brand voice.
• Hands-on fluency with short-form vertical video, including lo-fi, trend-based and creator-style content.
• Experience with enterprise social management and listening platforms such as Sprout Social, Sprinklr or similar.
• Strong analytics skills, with the ability to turn data into clear insights and recommendations for senior leaders.
• Experience managing multiple complex campaigns across multiple brands or venues at the same time.
• Working knowledge of paid social, FTC endorsement guidelines and platform policies.
• Sound judgment in reputation and crisis situations, and comfort escalating issues quickly.

Preferred

• Preferred: