Responsibilities

• Core Website User flow optimization and on-site UX: navigation, conversion paths, internal linking, and the overall experience from entry point to conversion action Manage relationship with brand and development team to design and build core Webflow pages Design system stewardship: maintain visual and component consistency across the site as brand direction evolves, in partnership with brand Technical SEO and site health: monitor and optimize Core Web Vitals, crawl health, indexing, and page-level technical hygiene GA4 and GTM tracking accuracy: own event setup, filter configuration, and troubleshooting of tracking gaps site-wide Content ownership map: maintain the DRI/Approver structure across the site's 265+ pages and keep inventory current as sections evolve Core site A/B and multivariate experimentation: define hypotheses, run tests, read results, and translate findings into a prioritized roadmap Conversational Marketing Own the overall playbook framework, tool governance, and evergreen plays for the site's conversational marketing layer Own and maintain technical setup and site integration of the conversational marketing tool: content, routing rules, and visitor targeting logic Own chat performance reporting: conversation rates, meetings influenced, pipeline attribution Partner with the Growth Marketing team on campaign-specific play coordination AI Answer Engine Optimization (AEO) Own the technical execution layer of AEO: structured data implementation, schema markup, and content formatting to improve brand visibility in AI-generated search answers Improve AI search presence monitoring and reporting with marketing leadership

Requirements

• 5–8+ years in a digital experience, web management, or CRO role, ideally at a B2B SaaS or infrastructure/dev-tools company where the buyer is technical
• Hands-on CMS expertise: you build in the tool, not just brief others. Webflow experience preferred.
• Working knowledge of GA4, GTM, and technical SEO and AEO: you can diagnose a tracking gap, fix a filter misconfiguration, and troubleshoot a Core Web Vitals issue without escalating it
• Strong design sensibility and ability to work within an established brand system while advocating for UX improvements
• Familiarity with conversational marketing tools and chat playbook logic: routing rules, visitor targeting, qualifying flows
• Self-starter mentality with comfort operating with significant autonomy in a lean marketing org

Benefits

• Health Care Plan (Medical, Dental & Vision)
• 401K with 3% Contribution
• Pre-IPO Stock Options
• At least 12 Public Holidays
• Flexible Time Off