Responsibilities

• Serve as the day-to-day digital marketing subject matter expert (SME), partnering with key stakeholders to support seamless execution of brand strategy through initiatives targeting HCPs, patients, and care partners in support of VALTOCO.
• Coordinate with HCP and patient marketers, business analytics, IT, and other key stakeholders to incorporate customer behaviors, channel insights, engagement patterns, and segmentation into customer interactions and tactical recommendations.
• Partner with cross-functional teams, including the Medical, Legal, and Regulatory review team, to translate brand strategy and core claims into personalized, integrated, and sequenced campaigns supported by channel delivery plans that meet customer needs.
• Evaluate and manage third-party media partners, support ongoing campaign optimization, and apply relevant industry best practices in digital strategy and execution.
• Work with stakeholders to define KPIs, monitor performance of digital programs and coordinated tactics, and translate results into recommendations for continuous learning and optimization.
• Partner with operations and IT colleagues to improve the systems, processes, and workflows used to deliver digital campaigns.

Requirements

• Bachelor's Degree (BA/BS) in a related field such as marketing or life sciences.
• 10-12 years of digital marketing experience in the pharmaceutical industry.
• Strong strategic and analytical skills that can be leveraged in all stages of digital planning, execution and optimization.
• Digital expertise and experience evaluating and implementing evolving technologies.

Preferred

• Digital marketing experience in Epilepsy or Neuroscience preferred.
• Google Analytics certified.