Responsibilities

• The Senior Manager, Digital Growth Marketing will own pipeline growth across paid media, SEO/AI, and marketing operations for Hydrafacial and SkinStylus plus other brands that may be added to the portfolio.
• Reporting to the Sr. Director of Digital Growth, this role sits at the intersection of strategy and execution in a fast-paced environment where the ability to think clearly while moving fast is a genuine competitive advantage.
• You understand how growth channels interconnect within the broader digital ecosystem, and you use that systems-level thinking to balance B2B pipeline strategy with B2B2C pull-through dynamics, staying focused on primary business goals while staying alert to new opportunities in the data.
• You are a builder at heart who gets excited about working cross-functionally to surface insights, launch initiatives, and optimize what's live. You test intentionally, report rigorously, and ask a lot of questions, because understanding what makes the business run is how you make sure your work actually moves the needle.
• This role requires strong B2B digital experience and the ability to lead channel strategy independently, building structure and partnering across Field Sales, IT, Sales Ops, and Analytics to deliver measurable results.
• Own full-funnel paid media strategy and execution across Google, Meta, LinkedIn, and Content Syndication, balancing top-of-funnel awareness with direct response to meet goals across B2B pipeline and B2B2C pull-through.
• Lead organic search strategy with a forward-looking focus on AEO and GEO, ensuring the brand is visible in AI-generated search results and LLM outputs, alongside technical and content SEO to drive qualified traffic.
• Manage digital agency relationship across paid and SEO/AI, ensuring strategy accountability, budget pacing, and KPI delivery.
• Partner with Digital Experience on landing pages and on-page content, site architecture, and structured data optimized for both traditional and AI-driven search.
• Partner with the Influencer Marketing Manager and Creative team to create performance-driven content that supports full-funnel strategy across B2B and B2B2C audiences.