Senior Manager, Digital Growth Marketing at BeautyHealth | Reston, VA | $121K/yr – $140K/yr

Senior Manager, Digital Growth Marketing

Reston, VA (Remote)

$121K/yr – $140K/yrSenior Level7+ years expFull time

Posted 3 months ago

Job Summary

Drive full-funnel growth and pipeline across paid, organic, and AI-enabled capabilities for Hydrafacial and SkinStylus in a hands-on, cross-functional growth role.

Owns end-to-end growth across paid media, SEO/AI, and marketing ops.
Requires 7+ years in B2B growth marketing with HubSpot/Salesforce and paid media.
Cross-functional leadership with IT, Sales Ops, Analytics, and agency management signals high impact.

Job Description

Responsibilities

Own full-funnel paid media strategy and execution across Google, Meta, LinkedIn, and Content Syndication, balancing top-of-funnel awareness with direct response to meet goals across B2B pipeline and B2B2C pull-through.
Lead organic search strategy with a forward-looking focus on AEO and GEO, ensuring the brand is visible in AI-generated search results and LLM outputs, alongside technical and content SEO to drive qualified traffic.
Manage digital agency relationship across paid and SEO/AI, ensuring strategy accountability, budget pacing, and KPI delivery.
Partner with Digital Experience on landing pages and on-page content, site architecture, and structured data optimized for both traditional and AI-driven search.
Partner with the Influencer Marketing Manager and Creative team to create performance-driven content that supports full-funnel strategy across B2B and B2B2C audiences.
Work cross-functionally with IT and Sales Ops to ensure ad tracking, attribution, and reporting are accurate across all growth platforms
Share strategy, learnings, and best practices with global marketing partners to support international growth efforts.
Establish benchmarks across paid and organic channels; report regularly on campaign performance, pipeline contribution, and full-funnel KPIs, translating data into actionable optimization recommendations.
Clay AI & Lead Intelligence
Explore Clay as a core growth tool, leveraging it for lead discovery, data enrichment, outbound campaign sequences, and intelligent lead routing.

Requirements

7+ years of experience in growth marketing, with a strong B2B track record.
B2B marketing experience is required; experience driving pipeline in a complex sales environment (capital equipment, SaaS, or similar) is strongly preferred.
Hands-on expertise in HubSpot (lead mapping, lead scoring, reporting, custom objects) and Salesforce CRM integration.
Proven experience with paid media across Google, Meta, and LinkedIn, managing campaigns, budgets, and agency partners independently.
Proficiency with GA4, Google Tag Manager, and BI reporting tools (Power BI or equivalent).
Working knowledge of SEO principles, with curiosity and initiative around emerging AEO/GEO practices.
Strong analytical mindset, comfortable building reports, identifying trends, and making data-driven recommendations.
Exceptional project management skills and the ability to drive multiple workstreams simultaneously without losing focus.
Comfort operating in ambiguity; able to build structure, lead channel strategy, and execute with limited direction.
A true team player with strong work ethic, professional maturity, and excellent cross-functional communication skills.

Preferred

Experience in B2B2C, beauty, skincare, medical aesthetics, or wellness industries.
Experience with content syndication platforms and/or programmatic advertising.
Familiarity with Power BI, HubSpot, ON24, or similar data and event platforms.
Experience with Clay for lead discovery, enrichment, or integrations

Benefits

PERKS! Benefits include: Medical insurance, dental insurance, vision insurance, FSAs, HSAs, accident insurance, pet insurance, company-paid life and AD&D insurance, company-paid long-term and short-term disability insurance, 401(k) with employer match, paid time off (PTO), and paid holidays.

BeautyHealth

The Beauty Health Company (NASDAQ: SKIN) is a global category-creating company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies and self-confidence. Our brands are pioneers: HydrafacialTM in hydradermabrasion, SkinStylusTM in microneedling, and KeraviveTM in scalp health. Together, with our powerful global community of estheticians, partners and consumers, we are personalizing skin health for all ages, genders, skin tones, and skin types. We are committed to being ever more mindful in how we conduct our business to positively impact our communities and the planet. Find a local provider at https://hydrafacial.com/find-a-provider/, and learn more at beautyhealth.com.

Founded in 1997

39 employees (2 in marketing)

www.beautyhealth.com