Responsibilities

• Lead the end-to-end digital campaign strategy across key launches, seasonal moments, commercial priorities, and brand activations
• Develop integrated digital campaign plans across all customer touchpoints in close partnership with cross-functional partners and Global partners
• Define content strategies that drive performance across platforms: Paid Social (Instagram, TikTok), Amazon, and Retailer.com environments
• Own campaign briefing, timelines, channel planning, asset needs, launch readiness, and post-campaign reporting
• Ensure all campaigns reflect brand guidelines, commercial objectives, and customer experience standards.
• Stay informed on digital marketing trends, platform updates, consumer behavior, and competitive activity.
• Develop content strategies for retailer.com (Amazon, Sephora.com, Ulta.com, etc) that convert — including PDP strategy, A+ content direction, and platform-specific storytelling frameworks
• Partner with the copywriter and creative teams to develop PDP copy and ensure SEO/AI discoverability, keyword strategy, and platform-specific content requirements are embedded at the campaign strategy stage
• Stay ahead of platform changes, algorithm updates, and emerging content formats; translate those into strategic recommendations before they become reactive fixes
• Ensure e-commerce content is aligned with global campaign strategy while meeting the specific performance requirements of each retail environment

Requirements

• 6+ years of experience in digital marketing, digital campaigns, e-commerce marketing, performance marketing, or a related field.
• Experience managing integrated digital campaigns across multiple channels.
• Proven ability to lead cross-functional workstreams and influence stakeholders at multiple levels.
• Strong analytical skills with experience using campaign performance data to drive decisions.
• Deep fluency in platform content ecosystems: TikTok, Instagram, YouTube, Amazon — including how each platform's algorithm rewards and surfaces content
• Strong working knowledge of SEO, Amazon search, and e-commerce content best practices (PDP, A+ content, keyword strategy)
• Experience working within or alongside global organizations; comfortable collaborating across time zones and cultures
• Excellent project management, communication, and presentation skills.
• Ability to balance strategic thinking with hands-on execution.

Preferred

• Experience managing direct reports or cross-functional partners preferred.
• Beauty, retail, luxury, consumer goods, or e-commerce experience is a plus.

Benefits

• Generous staff discount to use on all products
• Medical, dental, and vision benefits
• Commuter Benefits (Pre-tax)
• Flex Spending Account (FSA)
• Employee Assistance Program (EAP)
• 401(k) with Company match
• Paid Time Off
• Birthday PTO