Responsibilities

• This role is responsible for building and scaling Monex's global demand generation engine, transforming awareness into qualified pipeline and measurable revenue growth.
• Reporting to the VP of International Marketing, this role owns the global demand generation strategy across paid media, ABM, partnerships, events, email, digital campaigns, marketing automation, and lead management.
• You will lead a global team while partnering closely with Sales, Dealing, Partnerships, and Regional Specialists to drive pipeline growth and optimize the customer journey.
• As Monex continues to expand its global marketing organization, this role is designed with a clear pathway to Director, offering exceptional opportunities for increased leadership, strategic influence, and career advancement based on performance and business needs.
• Strategy & Pipeline Growth
• - Develop and execute Monex's global demand generation strategy against marketing-sourced pipeline ($ and volume) targets
• - Define and govern MQL/SQL criteria, lead scoring, nurturing, routing, and Sales SLAs to drive MQL-to-SQL conversion and SLA adherence
• - Build an integrated campaign calendar across paid media, ABM, partnerships, email, SEO/SEM, webinars, events, and content marketing, with regional pipeline coverage targets built in
• Campaign Execution & Optimization
• - Lead global multi-channel campaigns to drive customer acquisition and pipeline growth, using A/B testing and conversion-rate optimization to continuously improve performance

Requirements

• 6+ years of B2B demand generation or growth marketing experience, including team leadership, preferably in banking, financial services, fintech, or a similar B2B industry; global work experience preferred
• Proven success building integrated marketing programs that generate measurable pipeline and revenue growth
• Experience managing multi-channel campaigns including ABM, paid media, partnerships, events, email marketing, and digital marketing
• Experience with experimentation (A/B testing, CRO) and intent-data platforms (6sense, Bombora, or similar)
• Experience working with Sales to define lead qualification, routing, and service-level agreements
• Proficiency with AI tools for content generation, data analysis, and workflow automation
• Financial services, fintech, payments, banking, treasury, or SaaS experience preferred
• Experience with marketing automation platforms (HubSpot, Salesforce Marketing Cloud Account Engagement/Pardot, Marketo, or similar)
• Working knowledge of GA4, LinkedIn Ads, Google Ads, marketing attribution and pipeline dashboards, funnel analytics, SEO/SEM, and campaign performance optimization
• Strategic, commercially minded, and data-driven; strong communicator able to lead distributed global teams and influence cross-functional stakeholders while balancing global consistency with regional flexibility

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Commuter benefits
• 401(k) and employer match
• 16 days of PTO
• Disability benefits
• Paid parental leave
• Catered Lunches
• Annual Summer & Winter Events