Responsibilities

• Own demand generation strategy end to end, building and evolving the account-based and buying-signal programs that turn intent into qualified pipeline, in partnership with Marketing and RevOps leadership.
• Build and maintain the account coverage plan across our automotive and animal services universe, deciding which accounts get which depth of treatment, on what cadence, and through which channels.
• Plan, launch, and manage multi-channel demand generation campaigns, measuring performance and ROI and using data and sales feedback to sharpen what runs next.
• Partner with Sales and Partnerships on named-account handoff, lead scoring, and SLAs, and evolve the lead scoring model and nurture workflows to keep the funnel moving with quality leads.
• Own demand generation reporting and analytics, defining what the dashboards need to answer and translating the data into a regular, decision-ready read-out for stakeholders.
• Maintain persona maps and the messaging and channel strategy behind them, and manage the demand generation budget against ROI goals.
• Evaluate content performance with the Content Manager and run promotional campaigns end to end, from planning through approval and results.
• Track industry and competitive trends alongside Product Marketing to keep the demand generation strategy sharp and ahead of the market.

Requirements

• 6+ years of B2B marketing experience in demand generation, growth marketing, or digital marketing management roles.
• Experience building or scaling intent-driven and account-based marketing (ABM) programs, including account tiering, signal-based prioritization, and cross-functional launch with Sales and RevOps.
• 2+ years of hands-on experience running a signal- or intent-triggered program, with direct work alongside Sales on named-account sequencing.
• Track record building demand generation plans and full-funnel campaigns end to end, including conversion rate optimization, media budget ownership, and reporting.
• 4+ years of SaaS experience.
• Comes from a lean marketing organization (under 10 people total) and is comfortable as both the demand generation lead and a hands-on contributor, not a manager of a large team.

Preferred

• Preferred: payments or vertical B2B SaaS experience, with automotive or veterinary industry experience a plus; a degree in Marketing, Business, or Finance, or equivalent professional experience.

Benefits

• Health, dental, and vision paid 100% by company for you and your dependents
• 401k with 6% match
• FSA and Dependent Care FSA
• Long-term & short-term disability coverage for you paid 100% by company
• 8 paid company holidays per year
• 2 paid floating holidays per year
• 1 paid volunteer day per year
• Paid Time Off
• Home office equipment stipend
• Annual Learning Stipend