Senior Manager, Demand Generation Marketing

New York City, NY (On-site)

$170K/yr – $190K/yrSenior Level6+ years expFull time

Posted 3 days ago

Job Summary

Own the demand generation lifecycle for enterprise accounts, leading ABM strategy, multi-channel campaigns, and end-to-end funnel optimization with cross-functional partnerships to drive pipeline growth.

Lead account-based marketing and enterprise campaign execution.
Drive analytics, attribution, and reporting to exec leadership.

Job Description

Responsibilities

Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes
Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles
Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage
Cross-Functional Partnership: Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership

Requirements

6+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred) marketing to Enterprise+ companies.
Enterprise ABM Expertise: Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes
Full-Stack Marketing Proficiency: Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization
Analytics & Attribution: Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership
Martech Fluency: Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation
Scale Experience: Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)

Siro

3.9 Glassdoor

SIRO unites two distinct but complementary business units:🔹 SIRO Medical Writing: SIRO's global medical writing specialists excel in drug development across various therapeutic areas & product types, bringing deep expertise in regulatory, clinical, & scientific content with extensive experience in medical & scientific writing. Our medical writing services include:• Regulatory Medical Writing: Protocols, Investigator's Brochures (IBs), Clinical Study Reports (CSRs), eCTD modules, PIPs/GIPs, Briefing Books, & more.• Clinical Trial Transparency & Disclosure: Protocol & results registries, document redaction, data anonymization, & lay summaries.• Scientific Publications & Medical Communications: Manuscripts, review articles, consensus guidelines, abstracts, posters, slide decks, & pre/post-launch communication campaigns for pharmaceutical brands.• RWE Solutions: Systematic Literature Reviews (SLRs), Targeted Literature Reviews (TLRs), network meta-analyses, value dossiers, & publications.• DSRM: DSURs, RMPs, SUSAR LLs, PBRERs, PADERs, ACOs, & PSURs.• Plain Language Summaries (PLSs)Our vision is to lead medical writing by leveraging expertise, technology, & global reach for unparalleled solutions.🔹 SIRO Clinpharm: SIRO is a trusted FSP supporting global pharmaceutical & IT firms across Clinical Development, Drug Safety, & Regulatory services. We provide specialized talent & flexible workforce solutions tailored to your specific needs.Key functional areas:• Clinical Operations• Project Management• Clinical Monitoring• Start-up Services• Clinical Data Management• Biostatistics & Statistical Programming• ITKey differentiators: Industry expertise with tailored solutions for pharma, biotech, CROs, IT, & agencies; global hiring across 150+ countries; niche talent access; a dual staffing approach blending internal pools with custom recruitment; & swift, reliable deployment for on-time resource delivery.🌍 Visit us: www.siroclinpharm.com | www.siromw.com

Founded in 1996

Mumbai, Maharashtra, IND

404 employees (68 in marketing)

www.siroclinpharm.com

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96% CEO approval