Senior Manager, Demand Generation

Responsibilities

• Own demand generation performance for the Marketplace division end to end.
• Own execution across core demand generation channels: SEM, paid social, and marketing automation — as well as new channels as the mix evolves.
• Work hands-on on SEM, coordinating execution with international agencies while remaining fully accountable for results and scaling the channel.
• Onboard and scale YouTube and other brand-awareness channels as part of the demand generation mix.
• Ensure campaign execution is consistently tied to revenue and pipeline goals, not just activity metrics.
• Maintain execution quality and pacing standards across all demand generation channels.
• Own marketing automation programs like emails, nurture, and lifecycle journeys, with hands-on Marketo experience strongly preferred.
• Analyze demand generation performance and connect it to broader business outcomes, partnering with the Marketing Intelligence team on reporting and insights.
• Govern advertising (print and online) and PR activities for the division.
• Hold trade shows accountable for the leads and pipeline they deliver, acting as the key stakeholder with Trade Show Managers and Corporate Marketing.

Requirements

• Hands-on proficiency with AI tools for marketing execution and productivity, including generative AI for campaign content, prompting, briefs, and workflow automation.
• Strong knowledge of SEM, paid social, marketing automation, and emerging AI-driven marketing channels.
• Ability to leverage AI tools regularly to improve marketing efficiency, productivity, and effectiveness.
• Ability to operate effectively in a data-informed environment while partnering with analytics resources.
• Working knowledge of marketing analytics beyond standard channel metrics such as ROAS and CTR, with the ability to connect marketing activities to broader business results.
• Strong cross-functional collaboration skills, including the ability to work effectively across divisions, functions, and geographic regions.
• Strong communication and presentation skills, with the ability to present confidently to senior leadership.
• Ability to effectively lead and coordinate multi-functional and geographically dispersed teams.
• Ability to manage external agencies, budgets, and multiple marketing initiatives simultaneously.
• BA/BS degree in Marketing or a related field.

Benefits

• Medical, Dental, and Vision Insurance
• Life, AD&D, Short and Long-Term Disability Insurance
• Generous Paid Time Off (PTO)
• Tuition Reimbursement
• 401(k) Retirement Plan with Company Match up to 3%
• Daycare and Gym Reimbursement
• Paid Parental Leave and New Mother Benefits
• Training and Development Opportunities