Responsibilities

• Lead the end-to-end ideation, development, execution, and optimization of multi-channel marketing campaigns (digital, email, social media, events, and PR) to build awareness and consideration among prospects and to deepen solution engagement with customers
• Lead the development of lead nurture campaigns to extend engagement with qualified leads/ opportunities that are not ready to buy
• Collaborate closely with Product Marketing and Sales to identify and prioritize demand opportunities and structure compelling multi-touch campaigns and supporting messaging
• Lead Content Marketing, Marketing Operations, Creative and external agencies to build campaign assets and bring campaigns to market.
• Collaborate with Sales and Revenue Operations to ensure seamless lead handoffs from marketing to sales
• In partnership with Marketing Operations, monitor, track and report on campaign performance using relevant B2B Enterprise account KPIs focused on key account penetration and engagement

Requirements

• 5 plus years of experience in B2B demand generation and Account-Based Marketing (ABM) focused on tech and data categories
• Track record building campaigns (1:1, 1:few, 1: many) to engage global enterprise accounts with multi-functional buying groups, across the buyer consideration journey
• Robust experience bringing campaigns to life by utilizing the optimal mix of channels and touchpoints including paid media, organic social media, email, content syndication, owned site, PR, and more
• Experience working directly with Sales to build integrated Sales motions that extending marketing experience through SDR and AEs
• Strong project management and a demonstrated ability to coordinate roles and functions to deliver results on time
• Experience (and bias towards) applying campaign performance metrics to communicate, explain and optimize demand campaigns.
• Strong communication skills

Benefits

• Health / Dental / Vision
• Flexible Spending / Health Spending Accounts
• Flexible Vacation / Paid Holidays / Summer Fridays
• Education / Tuition Assistance / Annual Learning Stipend
• 401K
• Generous Parental Leave (16 weeks primary/12 secondary)
• Commuter Benefits
• On Demand Learning (Udemy)
• Team Lunches / Outings / Events (Yes! We found a way to do virtually!)
• Offices (for when you want one)