Drive demand generation and ABM for a growth-stage B2B SaaS, owning pipeline and cross-functional GTM across Sales, SDR, Partnerships, and RevOps.

• Account-Based Marketing & Campaign Execution
• Design, build, and execute multi-channel ABM campaigns targeting ICP accounts across paid, organic, email, content syndication, webinars, and events
• Develop and manage 1:1, 1:few, and 1:many ABM plays in coordination with Sales and SDR teams to accelerate pipeline within target accounts
• Own the end-to-end campaign lifecycle: audience definition, messaging, channel strategy, creative, launch, optimization, and performance reporting
• Pipeline & Revenue Ownership
• Own marketing-sourced pipeline and revenue targets; build and maintain a predictable demand engine tied to quarterly and annual goals
• Manage full-funnel marketing programs spanning demand creation (net-new business), demand capture (inbound conversion), and customer marketing (expansion and retention)
• Track and optimize operating metrics across the funnel, with emphasis on lagging indicators such as pipeline contribution, conversion rates, marketing-sourced pipeline and revenue, and marketing-influenced pipeline and revenue
• Cross-Functional GTM Collaboration
• Partner closely with Sales, SDR, Partnerships, and RevOps to ensure campaign-to-pipeline alignment, lead handoff processes, and shared accountability on revenue goals