Responsibilities

• Develop and execute customer marketing strategies that increase engagement, retention, loyalty, and customer lifetime value.
• Lead customer marketing in owned channels such as email, SMS, lifecycle programs, promotions, and enterprise channels.
• Oversee end-to-end lifecycle campaigns, including planning, segmentation, campaign submissions, copy development, QA, deployment, and performance reporting.
• Drive agencies’ priorities and performance against our business goals.
• Develop and manage lifecycle content calendars ensuring timely, relevant, and intelligently targeted communication throughout the customer journey.
• Manage and report on targeted lifecycle strategies such as welcome, activation, post-purchase, retention, loyalty, and win-back.
• Collaborate with Marketing and Merchandising to develop campaigns optimizing promotion strategy and consumer messaging.
• Define and optimize customer journeys, segmentation strategies, and personalization initiatives to improve customer experience and business performance.
• Collaborate with Enterprise Marketing, Boutiques Marketing, Tech, Data and Analytics teams to align on marketing and automation requirements with broader enterprise priorities.
• Establish testing and optimization frameworks to improve campaign effectiveness, customer engagement, and conversion outcomes.

Requirements

• 4-year degree from an accredited university.
• 5+ years of relevant professional experience in digital marketing, CRM, customer marketing, lifecycle marketing, e-commerce marketing, or related disciplines.
• Demonstrated success developing and executing customer engagement, retention, or loyalty strategies that drive measurable business results for an ecommerce business.
• Experience managing enterprise-scale marketing programs across owned channels, such as email, mobile, SMS, social, or other customer communication platforms.
• Strong analytical capabilities with experience leveraging customer and performance data to inform strategy and optimize results.
• Experience leading cross-functional initiatives and influencing stakeholders across marketing, product, technology, and analytics organizations.

Preferred

• Experience managing email, CRM, or lifecycle marketing functions at an ecommerce company.
• Experience managing agencies as well as hands-on experience with ecommerce platforms and email applications.
• Experience in home, luxury or lifestyle ecommerce businesses.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.