Senior Manager, CRM and Retention Marketing

Summit County, UT (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own a data-driven retention engine across email, SMS, and loyalty, shaping end-to-end lifecycle strategies that lift CLTV, purchase frequency, and brand engagement through tightly coordinated cross-channel journeys.

  • Own retention strategy and end-to-end lifecycle programs across multi-channel campaigns and loyalty, aligning with Ecommerce and Brand Marketing to improve cohort performance and ROI.
  • Lead testing, segmentation, and optimization to expand onboarding, cross-sell, and winback opportunities with data-informed strategies.

Job Description

Responsibilities
  • The Senior Manager, Retention is responsible for end-to-end strategy and execution of email, SMS, and loyalty programs, with a clear mandate to maximize customer lifetime value, repeat purchase rate, and long-term brand affinity.
  • Sitting at the intersection of marketing, ecommerce, and data, this leader will drive a best-in-class retention program that deepens customer relationships, increases engagement, and fuels profitable growth.
  • Define and execute a comprehensive retention strategy focused on increasing CLTV, purchase frequency, and customer engagement
  • Own key retention KPIs including repeat rate, churn reduction, AOV, and cohort performance
  • Develop customer segmentation strategies to personalize lifecycle journeys across channels
  • Identify and scale high-impact opportunities across onboarding, cross-sell, and winback
  • Lead the strategy, planning, and execution of email and SMS programs across all lifecycle stages
  • Oversee campaign calendar, automation flows, and triggered messaging (welcome, post-purchase, replenishment, winback, etc.)
  • Continuously optimize channel performance through testing (creative, cadence, offers, segmentation)
  • Partner with creative and content teams to deliver compelling, on-brand messaging
Skullcandy logo

Skullcandy

Based in Park City, Utah, Skullcandy is the original lifestyle audio brand that lives by its mission to not just listen to music but to feel it. Founded with a belief in the bond between music and board sports, Skullcandy drives innovation in audio experiences from groundbreaking, immersive technology in our headphones to once in a lifetime music events featuring emerging artists that inspire and move our culture forward. We became one of the world's most distinct audio brands by bringing color, character, and performance to an otherwise monochromatic space; revolutionizing the audio arena by introducing headphones, earbuds, and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. From our mind-blowing Crushers that give you bass you can actually feel to legendary culture pieces like our Icon headphones, and a roster of some of the world's finest athletes, musicians, and artists, Skullcandy continues to redefine world-class audio performance and style. We pride ourselves on our one-of-a-kind workspace, balancing work and play, and being accountable for one another so we succeed as a brand. If you think you’re a good fit for a company that thrives on music, adventure, and a tight-knit community, we’d be stoked to have you.

Founded in 2003
Park City, Utah, USA
341 employees (61 in marketing)