Senior Manager, CRM and Retention Marketing

Summit County, UT (On-site)

Salary Not AvailableManager6+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own retention strategy and programs across email, SMS, and loyalty to maximize CLTV and repeat purchases, with data-driven, cross-functional execution.

  • Must-have: 6–8 years in CRM/retention and strong data/segment analysis
  • Standout: Hands-on leadership across lifecycle channels and loyalty programs

Job Description

Responsibilities

  • Own end-to-end retention strategy and programs across email, SMS, and loyalty to maximize CLTV and repeat purchase rate
  • Lead cross-functional retention initiatives at the intersection of marketing, ecommerce, and data
  • Define and execute a comprehensive retention plan focused on engagement and long-term brand affinity
  • Own key KPIs including repeat rate, churn, AOV, and cohort performance
  • Develop customer segmentation to personalize lifecycle journeys across channels
  • Identify and scale onboarding, cross-sell, and winback opportunities
  • Lead the planning and execution of email and SMS programs across lifecycle stages
  • Oversee campaign calendar, automations, and triggered messages (welcome, post-purchase, replenishment, winback)
  • Continuously optimize channel performance through testing of creatives, cadence, offers, and segmentation
  • Partner with creative and content teams to deliver on-brand messaging
Skullcandy logo

Skullcandy

Based in Park City, Utah, Skullcandy is the original lifestyle audio brand that lives by its mission to not just listen to music but to feel it. Founded with a belief in the bond between music and board sports, Skullcandy drives innovation in audio experiences from groundbreaking, immersive technology in our headphones to once in a lifetime music events featuring emerging artists that inspire and move our culture forward. We became one of the world's most distinct audio brands by bringing color, character, and performance to an otherwise monochromatic space; revolutionizing the audio arena by introducing headphones, earbuds, and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. From our mind-blowing Crushers that give you bass you can actually feel to legendary culture pieces like our Icon headphones, and a roster of some of the world's finest athletes, musicians, and artists, Skullcandy continues to redefine world-class audio performance and style. We pride ourselves on our one-of-a-kind workspace, balancing work and play, and being accountable for one another so we succeed as a brand. If you think you’re a good fit for a company that thrives on music, adventure, and a tight-knit community, we’d be stoked to have you.

Founded in 2003
Park City, Utah, USA
341 employees (61 in marketing)