Responsibilities

• Lead CRM & Personalization Analytics: Own the end-to-end analytics strategy for CRM campaigns, loyalty programs, and personalized experiences across channels (email, app, SMS, in-store).
• Team Leadership: Manage and mentor 1–2 analysts, fostering a culture of curiosity, collaboration, and continuous learning.
• Campaign Measurement & Optimization: Develop robust frameworks to measure campaign performance, customer segmentation effectiveness, and personalization impact.
• Customer Insights: Deliver actionable insights on customer behavior, lifecycle, churn, and engagement to inform marketing strategies and define audience targets.
• Test & Learn: Design and analyze A/B and multivariate tests to optimize messaging, timing, and targeting.
• Data Storytelling: Translate complex data into clear, compelling narratives for senior leadership and cross-functional stakeholders.
• Tool & Tech Collaboration: Partner with Data Engineering, Martech, and IT to ensure data quality, accessibility, and integration across platforms.
• Strategic Partnership: Collaborate with CRM, Loyalty, Digital Product, and Merchandising teams to align analytics with business goals.

Requirements

• Bachelor’s or Master’s degree in Analytics, Statistics, Marketing, Economics, or a related field.
• 8+ years of experience in analytics focused on marketing, loyalty, CRM, or personalization in retail, QSR or CPG environments.
• Proven experience leading analytics projects and managing direct reports.
• Strong proficiency in SQL, data visualization tools (e.g., Tableau, Power BI), and statistical analysis.
• Experience with customer segmentation, predictive modeling, and campaign measurement.
• Excellent communication and storytelling skills with the ability to influence non-technical stakeholders.
• Familiarity with CRM platforms and CDPs is a plus.