Responsibilities

• Own and scale Email and SMS as key revenue-driving channels for the North America ecommerce business
• Unlock the full revenue potential of CRM through data-driven strategy, testing, and optimization
• Establish and track clear performance metrics such as: CRM revenue contribution, customer lifetime value (LTV), repeat purchase rate, engagement and retention metrics
• Develop and optimize end-to-end lifecycle journeys, including: welcome series, post-purchase flows, replenishment and cross-sell, winback and churn prevention
• Build segmented and personalized communication strategies to drive engagement and long-term value
• Differentiate channel roles across Email, SMS, and Push to maximize impact without over-saturating customers
• Develop and manage a comprehensive CRM content calendar aligned with marketing campaigns, product launches, and key business moments
• Ideate email, SMS, push notification content that balances brand storytelling with performance objectives
• Build and scale SMS as a core revenue channel, including strategy, testing, and compliance
• Partner with mobile and app teams to develop push notification strategies such as Tapcart or similar platforms

Requirements

• 6–10+ years of experience in CRM, lifecycle marketing, or retention marketing within ecommerce or DTC environments
• Proven ownership of Email and SMS as a significant revenue channel with measurable impact on LTV and retention
• Experience building and scaling lifecycle programs from the ground up
• Deep expertise in segmentation, personalization, and marketing automation
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience building or managing loyalty and retention programs
• Experience working in lean, high-growth environments with strong ownership and accountability
• Experience with Shopify ecosystem and tools such as Klaviyo, Attentive, and or Tapcart
• Experience managing omnichannel CRM strategies across email, SMS, push, and app

Benefits

• medical, vision, and dental insurance
• life insurance
• disability insurance
• and a 401(k) matching program
• an annual performance-based bonus award
• paid personal time off
• 14 paid company holidays
• paid sick time in accordance with all applicable state and federal laws