Responsibilities

• Lifecycle Program Execution & Optimization
• - Execute and optimize multi-channel lifecycle programs aligned to defined brand strategies and omnichannel priorities
• - Translate approved journey designs into activated campaigns, ensuring sequencing, timing, and audience alignment
• - Support the scaling of lifecycle programs across acquisition, onboarding, engagement, retention, and reactivation
• - Partner with U.S. and International teams to execute lifecycle programs that are globally consistent and locally adaptable within regulatory requirements
• - Continuously optimize lifecycle programs based on performance insights, business priorities, and customer behavior
• CRM Campaign Activation (Within IT-Managed Frameworks)
• - Execute lifecycle campaigns within Salesforce Marketing Cloud (SFMC), including audience creation, journey configuration, QA, and deployment, leveraging IT-defined data models and platform frameworks
• - Apply approved segmentation and personalization logic using available first- and third-party data sources
• - Build and manage campaign setup, scheduling, and execution in a timely, detail-oriented manner; troubleshoot campaign issues, driving continuous improvement in CRM capabilities
• - This role operates within established platform configurations and does not own system administration, data engineering, or platform infrastructure.
• Cross-Functional Platform & Data Partnership
• - Partner closely with Omnichannel Operations Leads to execute against defined journey strategies and campaign sequencing
• - Collaborate with Advanced Analytics and Data Strategy to apply segmentation, targeting, and personalization approaches
• - Partner with IT and Data teams to ensure campaign readiness, data availability, and platform reliability
• - Serve as a key liaison with external agencies and vendors supporting CRM execution
• Campaign Operations, QA & Optimization
• - Troubleshoot campaign-level issues (e.g., audience logic, journey behavior, delivery performance) and partner with IT on system-level root cause resolution
• - Execute test-and-learn plans, including A/B and multivariate testing
• - Optimize channel performance, including cadence, frequency, and engagement | Governance, Compliance & Scalable Execution—- 8-9 Additional Lines would be included here if expanded from original text to satisfy reporting,

Requirements

• 5+ years in CRM, lifecycle marketing, or digital marketing in a complex or regulated environment
• Hands-on experience executing campaigns in Salesforce Marketing Cloud or similar platforms
• Experience translating journey strategies into activated campaigns
• Strong understanding of customer lifecycle and multi-channel orchestration
• Experience working cross-functionally with marketing, analytics, and technology teams

Preferred

• Experience in biopharma, healthcare, or regulated industries
• Familiarity with Salesforce Data Cloud, Marketing Cloud Personalization
• Working knowledge of SQL, AMPscript, or similar tools (for campaign execution, not engineering)
• Experience supporting global lifecycle programs
• Exposure to consent, preference management, and privacy frameworks

Benefits

• Alnylam’s robust Total Rewards package is designed to support your overall health and well-being.
• We offer comprehensive benefits including medical, dental, and vision coverage, life and disability insurance, a lifestyle reimbursement program, flexible spending and health savings accounts and a 401(k)with a generous company match.
• Eligible employees enjoy paid time off, wellness days, holidays, and two company-wide recharge breaks.
• We also offer generous family resources and leave.
• Our commitment to your well-being reflects our belief that caring for our people fuels the impact we create together.