Freelance Content Strategist
AEO DIRECT
Indiana, PA (Remote)
€60/hr - €80/hrIn-houseFull-timeMid level2+ years exp.
2 days ago
Senior Manager, Content Strategy
Boca Raton, FL (On-site)
Salary Not AvailableSenior Level5+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the end-to-end content engine, balancing brand voice with performance across web, email, SMS, paid media, and PR while scaling output with AI-assisted workflows and freelancers.
- Growth Infrastructure: Build AI-assisted workflows, editorial standards, and QA for scalable output without headcount increases.
- Content Sourcing & Quality: Manage a freelance network and AI tools to maintain on-brand voice and high editorial quality.
- Campaign & SEO: Lead end-to-end campaigns and SEO-driven planning to grow brand value and organic traffic.
Job Description
- Build a scalable content engine-including AI-assisted workflows, editorial standards, and QA processes-to increase output without increasing headcount
- Source and manage a network of freelance writers who can deliver in our brand voice
- Establish AI guardrails to ensure content stays on-brand, high-quality, and authentic at scale
- Develop a content framework aligned with creative and brand direction across all channels including the website, email, SMS, organic and paid channels, direct mail and PR initiatives
- Partner with performance marketing to operationalize content needs for new and emerging paid media channels, including Meta, TikTok, CTV, and beyond
- Stay ahead of platform and algorithm change, format shifts, new channel requirements - evolving content strategy accordingly
- Own and enforce brand voice, tone, and editorial quality across all content
- Oversee all brand content (i.e.; website, landing pages, email, editorial), ensuring consistency and quality
- Lead end-to-end campaign development-from concept through execution and optimization, ensuring cohesive, on-brand storytelling
- Develop storytelling that balances brand emotion with performance results
- 5+ years of experience in content strategy, content marketing, or editorial leadership (fashion, lifestyle, or DTC a plus)
- Experience scaling content through freelancers, teams, or AI tools
- Experience with AI writing tools and a thoughtful point of view on how to use them authentically
- Experience leading integrated campaigns that drive both brand and performance
- Strong project management and cross-functional leadership skills
- Strategic mindset with the ability to translate insights into compelling campaigns
- Sharp editorial eye and strong understanding of brand voice
- Familiarity with performance marketing content and channel nuances
- Deep understanding of the customer journey and conversion drivers
- 401k with company match
- Competitive Medical, Dental, Vision and Life/ADD Insurance
- Flexible and generous Paid Time Off policy
- Merchandise Discount
- Company Bonus
- Pet Friendly Work Environment
- Onsite Gym (coming Summer 2026)
- Onsite EV Charging Stations
Boston Proper
For over 30 years, we’ve been a best-kept secret for women over 40, designing unique, on-trend, high-quality fashion for every occasion. As a group of committed, passionate individuals, we create and curate the most unforgettable looks for your style now.As we continue to grow, we invite you to learn more about the opportunities to become a part of our incredible team
